Marketing Analytics Manager Job at Beazer Homes (Atlanta)

Job Description

The Marketing Analytics Manager is responsible for owning performance measurement and insight delivery across Beazer's digital and lifecycle experiences. This role ensures that marketing, sales, and field teams have clear, trusted, action-oriented insights to guide decisions at both a national and local level. This role owns Beazer's marketing dashboard, translates complex data into usable insight, and enables smarter prioritization across b.com, email, and SMS. The Marketing Analytics Manager moves the organization beyond reporting toward consistent, decision-ready analytics.

Job Responsibility

Own Beazer's marketing performance dashboard as the single source of truth for digital and lifecycle performance visibility
Define dashboard structure, metrics, views, and refresh cadence to support executive visibility, corporate marketing decision-making, and field and division-level performance assessment
Continuously evolve dashboards, reporting logic, and insight delivery based on business priorities, leadership feedback, and changing performance needs
Deliver performance insights at both the national level and local level, including division, metro, and community performance analysis
Enable field and marketing leaders to understand what is working in their market, where friction or drop-off exists, and how local performance compares to benchmarks
Balance standardized reporting with flexibility to support local business questions and decision-making needs
Measure and analyze customer behavior and experience performance across b.com, email, and SMS in partnership with digital and lifecycle teams
Support experimentation and optimization by defining measurement approaches, evaluating outcomes, and identifying opportunities for improvement
Translate data into clear narratives, recommendations, and next steps that help leadership, marketing, and customer experience teams act with confidence
Raise the quality, consistency, and usefulness of analytics shared across the organization by emphasizing clarity, credibility, and decision relevance
Partner with IT, Marketing Automation, and platform owners to ensure data accuracy, accessibility, and integration across Salesforce, web analytics, and related systems
Identify gaps in instrumentation, data quality, and data access and recommend improvements that strengthen measurement and insight generation
Support AI-driven insight generation and pattern detection in alignment with the Director's strategy, applying analytics rigor to evaluate recommendations and outputs
Ensure responsible, accurate, and business-relevant use of data in advanced analytics applications
Performs other duties as assigned

Requirements

Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required
5+ years of progressive experience in marketing analytics, digital analytics, business intelligence, or a related field, including experience supporting marketing and customer experience decision-making
Proven experience building and managing dashboards, performance reporting, and insight delivery for multiple stakeholder groups
Experience analyzing customer and performance data across digital channels such as websites, email, SMS, or marketing automation platforms
Experience translating complex data into business recommendations and presenting findings clearly to leadership and cross-functional partners
Experience working with marketing technology and analytics platforms, including web analytics tools and marketing automation systems
Salesforce Marketing Cloud experience preferred
Experience partnering with IT, Marketing Automation, or data teams to support data quality, instrumentation, integration, and reporting improvements
Experience supporting testing, optimization, or advanced analytics initiatives
familiarity with AI-supported analytics and insight generation preferred
Strong marketing analytics and performance measurement capabilities with the ability to define KPIs, build reporting frameworks, and deliver decision-ready insights
Demonstrated expertise in dashboard design, data visualization, and communicating performance clearly to executive, corporate, and field audiences
Strong analytical and problem-solving skills with the ability to interpret customer behavior, identify trends, diagnose friction points, and translate findings into actionable recommendations
Experience analyzing digital and lifecycle channels, including web, email, and SMS, with a focus on customer journey performance rather than activity alone
Ability to translate complex data into clear narratives, practical implications, and next-step recommendations for non-technical stakeholders
Strong attention to detail and commitment to data quality, consistency, and accuracy across reporting and analysis
Experience partnering with IT, marketing technology, and platform owners to improve data integration, instrumentation, and reporting accessibility
Working knowledge of AI-enabled analytics concepts and the ability to evaluate AI-supported outputs with sound judgment, rigor, and responsibility

Nice to have

Salesforce Marketing Cloud experience preferred
familiarity with AI-supported analytics and insight generation preferred

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Marketing Analytics Manager

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