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Chewy is seeking a highly motivated, data driven, and strategic Marketing Analytics Manager to join our Marketing Science & Operations team and support the optimization and analysis of our Social marketing channels. This role will be expected to go deep into utilizing marketing and customer data to make recommendations, analyze channel and campaign effectiveness and provide insights through regular reporting, to help marketing teams optimize and maximize ad performance across the business.
Job Responsibility:
Develop analytic frameworks to measure the impact of our various marketing programs across various channels and teams, spanning paid, earned, influencer, and owned media
Develop repeatable, business-critical insights from social performance data that feed into reporting, planning, and strategy
Generate customer focused insights and recommendations that will ensure we best engage with potential and existing Chewy customers through our marketing efforts
Provide deep dive analysis on mid and upper funnel marketing channels
Leverage data to measure and optimize performance of our social & programmatic channels, providing actionable insights to the business teams
Partner in the development of a learning agenda and test plans to refine social strategies that support full-funnel objectives
Partner with the rest of the Marketing Science team on advanced analytics/model development needs
Develop reporting to provide consistency across programs and teams
Serve as a subject-matter expert in how social data is captured, transformed, and leveraged across Chewy
Requirements:
Minimum 2-4 years of hands-on experience in social media analytics, marketing science, or paid social performance measurement
Bachelor's degree in statistics, economics, mathematics, marketing, or related field. Masters a plus
Experience translating social campaign results into actionable business recommendations, experience leveraging Meta’s Advanced Analytics tools
Hands-on analytical background with strong SQL skills and working with large data sets. Python or other coding languages is a plus
Demonstrated knowledge of marketing ecosystems and customer data with the ability to interpret and identify insights
Strong communication skills with ability to clearly articulate information that influences data-driven business decisions across Marketing, Finance, and Data Science teams
Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
A natural curiosity around consumer behavior and business impact
Experience with Tableau or other data visualization tools is a plus
Nice to have:
Masters degree
Python or other coding languages
Experience with Tableau or other data visualization tools
What we offer:
401k
new hire and annual equity grant
medical/Rx
vision
dental
life
disability
hospital indemnity
critical illness
accident
parental leave
family services benefits
backup dependent care
flexible spending accounts
telemedicine
pet adoption reimbursement
employee assistance program
discounts including 10% off pet insurance and 20% off at Chewy.com