Marketing Analytics Manager

• Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM
• partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels
• design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms
• build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency
• accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces
• collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization
• shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks
• hire and mentor junior team members, scaling the team alongside the business

• 5–7+ years of experience in high-performance analytics roles
• at least 3 years focused specifically on growth or marketing analytics
• deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing
• expertise in SQL
• hands-on experience with BI tools like Mode, Looker, or Tableau
• experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.)
• demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights
• strategic mindset—someone who can zoom out and prioritize, not just execute analyses
• clear, compelling communicator who can explain complex ideas to non-technical audiences

• Experience working on multi platform consumer subscription or mobile app products
• exposure to marketing mix modeling (MMM) and brand measurement
• proficiency in Python or R for deeper modeling or statistical analysis
• prior experience building out marketing analytics functions from scratch
• global growth experience or exposure to multi-geo go-to-market strategies

Offers Equity