Marketing Analytics Manager

• Own all paid media performance reporting, including the development, maintenance, and distribution of dashboards across all digital channels (SEM, Paid Social, Display, Video, Programmatic, etc.)
• Connect digital marketing performance directly to business KPIs (leads, bookings, cost per acquisition, and ROI) to inform investment and optimization decisions
• Collaborate with internal Analytics teams to align data sources, ensure reporting accuracy, and integrate offline conversion data from CRM systems and phone-based sales channels
• Partner with the media agency to ensure spend efficiency, pacing, and performance data are accurately tracked against overarching business goals
• Lead the evolution of attribution and measurement, refining the approach to multi-touch attribution (MTA), data matching, and first-party data utilization
• Provide proactive recommendations to improve channel performance and marketing ROI based on data trends
• Support financial forecasting by aligning spend projections with performance trends and conversion outcomes
• Champion consistency across departments to ensure reporting accuracy and data integrity

• 5–8 years of experience in marketing analytics, channel performance, or digital media measurement
• Deep understanding of paid digital ecosystems (SEM, Paid Social, Programmatic, etc.) and their specific KPIs
• Proven ability to connect top-of-funnel digital data to bottom-line business outcomes and revenue impact
• Strong hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), and BI platforms (Looker Studio, Tableau, Power BI, etc.)
• Experience working alongside media agencies to manage reporting and synthesize performance insights
• Familiarity with attribution modeling, conversion tracking, and CRM data integration (bridging online and offline worlds)
• Excellent ability to translate complex data into clear, actionable narratives for non-technical leadership and stakeholders

10% bonus and other cool perks