Marketing Analytics Manager

The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full-funnel marketing analytics connecting brand performance, media impact, web behavior, CRM engagement, and down-funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Walden’s business leadership, this position requires a strong analytical mindset, data storytelling expertise, and a working knowledge of a diverse marketing mix. The ideal candidate will bring fluency in brand measurement, media and web analytics, database marketing, and enrollment-focused KPIs, while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role, responsible for translating insights into action and guiding the analytics roadmap to support Walden’s strategic growth.