Marketing Analytics Manager Job at Optimove (London)

Job Description

The Marketing Analytics Manager will oversee a team of analysts and drive the successful delivery of data-driven projects for internal and external clients. This role requires strong technical expertise, outstanding communication and client-management skills, and the ability to foster a high-performing, growth-focused team environment.

Job Responsibility

Maintain and manage an ongoing project roadmap, ensuring priorities, timelines, and resource needs are clearly defined
Direct and oversee the work of analysts across multiple projects, ensuring tasks are properly assigned and executed efficiently
Lead and manage strategic projects, taking an active role in the delivery of data backed insights across a range of clients
Review all analytical deliverables to ensure accuracy, clarity, and relevance before distribution to clients or stakeholders
Ensure robust data quality assurance (QA) processes are applied throughout all stages of project execution
Provide hands-on support for complex SQL, Excel, and Python tasks as needed to guide project work and resolve data challenges
Build and maintain excellent relationships with clients, acting as the primary point of contact for analytical needs and project updates
Proactively manage client expectations, communicate insights effectively, and ensure smooth project delivery
Identify opportunities to expand client engagement by understanding evolving business needs
Provide continual coaching, guidance, and skills development for direct reports to support their professional growth
Conduct annual and semi-annual performance reviews, delivering constructive feedback and helping analysts establish development goals
Foster a collaborative and supportive team environment that encourages innovation, problem-solving, and continuous improvement
Participate in cross-departmental initiatives aimed at improving operational efficiency, analytical methodologies, and internal tools
Contribute ideas and solutions to enhance innovation within the analytics function

Requirements

Strong proficiency in SQL and advanced Excel (including functions, pivot tables, and data modelling)
Experience with Python for data manipulation, automation, or analysis
Knowledge or experience of digital marketing including an understanding of Key Performance Indicators, technologies, marketing channels and industry challenges
Experience within eCommerce, iGaming, Financial Services or consulting is preferred
Demonstrated ability to manage client relationships and communicate findings to both technical and non-technical audiences
Experience mentoring and developing teams. Prior formal line management experience is an advantage
Exceptional organizational skills, with the ability to manage multiple projects simultaneously
Strong attention to detail and a commitment to high-quality output

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Marketing Analytics Manager

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