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Marketing Analytics Manager

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Beacon Hill

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Location:
United States , Boston

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Category:
-

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Contract Type:
Employment contract

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Salary:

130000.00 - 145000.00 USD / Year

Job Description:

We're seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts. This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes-from lead generation through conversions. You'll work closely with internal teams and external partners to connect channel performance to business impact and advance attribution and data-driven decision-making capabilities.

Job Responsibility:

  • Own paid media performance reporting across digital channels (search, social, display, video, programmatic) by developing and maintaining dashboards and reporting frameworks
  • Connect channel performance to business KPIs including leads, conversions, CPA, and ROI to inform investment decisions
  • Align data sources and integrate offline conversion data to ensure reporting accuracy
  • Collaborate with external partners on pacing, spend efficiency, and performance tracking against business goals
  • Lead attribution and measurement evolution, supporting multi-touch attribution and first-party data development
  • Provide proactive insights and recommendations to improve channel performance and marketing ROI
  • Support forecasting and financial planning by aligning spend projections with performance trends
  • Champion data governance and reporting consistency across teams and systems

Requirements:

  • 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles
  • Strong understanding of paid digital channels and their KPIs
  • Proven ability to connect marketing performance to revenue and business outcomes
  • Hands-on experience with analytics and BI tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
  • Experience collaborating with or managing external media agencies
  • Familiarity with attribution modeling, conversion tracking, and CRM integration
  • Excellent communication skills with the ability to translate complex data into actionable insights
  • Self-starter with strong analytical skills and a collaborative mindset

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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