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We're seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts. This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes-from lead generation through conversions. You'll work closely with internal teams and external partners to connect channel performance to business impact and advance attribution and data-driven decision-making capabilities.
Job Responsibility:
Own paid media performance reporting across digital channels (search, social, display, video, programmatic) by developing and maintaining dashboards and reporting frameworks
Connect channel performance to business KPIs including leads, conversions, CPA, and ROI to inform investment decisions
Align data sources and integrate offline conversion data to ensure reporting accuracy
Collaborate with external partners on pacing, spend efficiency, and performance tracking against business goals
Lead attribution and measurement evolution, supporting multi-touch attribution and first-party data development
Provide proactive insights and recommendations to improve channel performance and marketing ROI
Support forecasting and financial planning by aligning spend projections with performance trends
Champion data governance and reporting consistency across teams and systems
Requirements:
5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles
Strong understanding of paid digital channels and their KPIs
Proven ability to connect marketing performance to revenue and business outcomes
Hands-on experience with analytics and BI tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
Experience collaborating with or managing external media agencies
Familiarity with attribution modeling, conversion tracking, and CRM integration
Excellent communication skills with the ability to translate complex data into actionable insights
Self-starter with strong analytical skills and a collaborative mindset