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Marketing Analytics Lead

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Aquent

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

65.45 - 72.72 USD / Hour

Job Description:

Are you a data-driven strategist with a passion for understanding customer behavior and driving impactful marketing outcomes? We are seeking a Marketing Analytyics Lead to join a forward-thinking team dedicated to enhancing subscriber engagement and retention for a premier streaming service. In this pivotal role, you will leverage advanced analytics to uncover key insights, shape cross-channel strategies, and directly influence the success of marketing initiatives that reach a vast global audience. Your work will be instrumental in optimizing the customer journey, fostering loyalty, and ensuring a seamless, captivating experience for every subscriber.

Job Responsibility:

  • Lead cross-functional coordination with data and analytics teams, translating business needs into clear reporting and analysis requirements, and supporting the development of self-service tools for marketing performance and ROI tracking
  • Provide advanced reporting, exploratory analyses, and ongoing monitoring of program performance to support daily engagement analytics needs
  • Analyze extensive marketing data to identify trends, patterns, and insights, informing and optimizing marketing strategies across all channels and lifecycle stages
  • Conduct comprehensive cohort and segmentation analyses, partnering with data science teams on predictive modeling to understand customer lifecycle stages and refine model validation
  • Collaborate closely with marketing, data analytics, and data science teams to develop and communicate a clear learning agenda and experimentation roadmap
  • Champion experimentation best practices across the marketing organization, ensuring robust test design, proper implementation, prioritization of opportunities, and identification of actionable next steps
  • Develop and provide data-driven recommendations for improving campaign effectiveness, targeting, messaging, and creative elements
  • Cultivate a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable insights for campaigns
  • Stay abreast of industry trends, best practices, and emerging technologies in marketing analytics to continuously enhance our capabilities
  • Support the automation of marketing campaigns, particularly email initiatives
  • Act as a key liaison between marketing and central analytics teams, ensuring seamless data flow and insight sharing
  • Focus on digital marketing analytics, with a strong emphasis on retention and engagement metrics

Requirements:

  • Bachelor’s degree in a relevant field
  • 5+ years of dedicated data analytics experience in engagement, retention, and/or growth marketing
  • Proven expertise in manipulating large datasets, interpreting complex data trends, and leveraging SQL to extract insights from disparate data sources
  • Strong proficiency in data visualization best practices, with hands-on experience using leading tools to create compelling data stories
  • Deep practical experience with A/B testing, from designing experiments to interpreting results and translating findings into actionable strategies
  • Exceptional ability to simplify complex problems, distill data into clear insights, and construct compelling narratives that guide strategic decision-making
  • Outstanding relationship-building and communication skills, capable of effectively engaging with all levels of an organization
  • Ability to identify critical trends within data
  • Experience with segmentation analysis
  • Background in digital marketing, subscription business models, or streaming services

Nice to have:

  • Understanding of statistical concepts related to experimentation and causal inference
  • Experience standardizing and reporting Key Performance Indicators (KPIs) across diverse global regions and markets
  • Experience designing experiments
What we offer:
  • subsidized health, vision, and dental plans
  • paid sick leave
  • retirement plans with a match

Additional Information:

Job Posted:
March 19, 2026

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