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Are you a data-driven strategist with a passion for understanding customer behavior and driving impactful marketing outcomes? We are seeking a Marketing Analytyics Lead to join a forward-thinking team dedicated to enhancing subscriber engagement and retention for a premier streaming service. In this pivotal role, you will leverage advanced analytics to uncover key insights, shape cross-channel strategies, and directly influence the success of marketing initiatives that reach a vast global audience. Your work will be instrumental in optimizing the customer journey, fostering loyalty, and ensuring a seamless, captivating experience for every subscriber.
Job Responsibility:
Lead cross-functional coordination with data and analytics teams, translating business needs into clear reporting and analysis requirements, and supporting the development of self-service tools for marketing performance and ROI tracking
Provide advanced reporting, exploratory analyses, and ongoing monitoring of program performance to support daily engagement analytics needs
Analyze extensive marketing data to identify trends, patterns, and insights, informing and optimizing marketing strategies across all channels and lifecycle stages
Conduct comprehensive cohort and segmentation analyses, partnering with data science teams on predictive modeling to understand customer lifecycle stages and refine model validation
Collaborate closely with marketing, data analytics, and data science teams to develop and communicate a clear learning agenda and experimentation roadmap
Champion experimentation best practices across the marketing organization, ensuring robust test design, proper implementation, prioritization of opportunities, and identification of actionable next steps
Develop and provide data-driven recommendations for improving campaign effectiveness, targeting, messaging, and creative elements
Cultivate a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable insights for campaigns
Stay abreast of industry trends, best practices, and emerging technologies in marketing analytics to continuously enhance our capabilities
Support the automation of marketing campaigns, particularly email initiatives
Act as a key liaison between marketing and central analytics teams, ensuring seamless data flow and insight sharing
Focus on digital marketing analytics, with a strong emphasis on retention and engagement metrics
Requirements:
Bachelor’s degree in a relevant field
5+ years of dedicated data analytics experience in engagement, retention, and/or growth marketing
Proven expertise in manipulating large datasets, interpreting complex data trends, and leveraging SQL to extract insights from disparate data sources
Strong proficiency in data visualization best practices, with hands-on experience using leading tools to create compelling data stories
Deep practical experience with A/B testing, from designing experiments to interpreting results and translating findings into actionable strategies
Exceptional ability to simplify complex problems, distill data into clear insights, and construct compelling narratives that guide strategic decision-making
Outstanding relationship-building and communication skills, capable of effectively engaging with all levels of an organization
Ability to identify critical trends within data
Experience with segmentation analysis
Background in digital marketing, subscription business models, or streaming services
Nice to have:
Understanding of statistical concepts related to experimentation and causal inference
Experience standardizing and reporting Key Performance Indicators (KPIs) across diverse global regions and markets