Marketing Analytics Lead Job at Aquent (New York)

Senior Marketing Data Analyst - Social Analytics Lead

The Global Marketing Engines and Experiences (E&E) team within Microsoft is resp...

Location

United States , Redmond

Salary:

106400.00 - 203600.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR equivalent experience
Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
OR equivalent experience

Job Responsibility

Social Listening & Brand Intelligence: Own the end-to-end social listening strategy and execution to monitor brand health, product sentiment, campaign performance, customer feedback, and emerging trends across all Microsoft properties and competitive landscapes
Build and optimize social analytics frameworks that connect social conversations, influencer content, and competitive activities to business outcomes including brand perception, share of voice, registrations, and pipeline performance
Identify patterns, sentiment drivers, and conversation trends in social data to inform brand positioning, content strategy, and crisis response protocols
Establish measurement standards and KPIs for social listening programs across E&E and partner organizations
Influencer Analytics & Measurement: Design and implement comprehensive influencer analytics frameworks to measure influencer impact, reach, engagement quality, sentiment influence, and return on investment across paid and organic social campaigns
Integrate Sprinklr influencer data with campaign performance systems (Adobe, Marketo) to attribute influencer activities to key outcomes like registrations, content engagement, and customer advocacy
Develop executive-ready influencer performance dashboards that clearly communicate influencer contribution to brand awareness, consideration, and demand generation
Partner with Brand and PMM teams to optimize influencer selection, content strategies, and investment allocation based on data-driven insights
Competitive Intelligence & Market Positioning: Own competitive intelligence reporting and analysis, tracking competitor social strategies, share of voice, sentiment trends, campaign tactics, and market positioning across key product categories and business segments
Surface emerging threats, opportunities, and market shifts through proactive social monitoring and deliver timely, actionable competitive insights to Brand, PMM, CI, and senior leadership

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Senior Marketing Lead, Growth Marketing

We are seeking a highly experienced, strategically minded Senior Lead for our Pa...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns
Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel
Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis
Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics
Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them
Strong stakeholder management & communication skills required
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance

Job Responsibility

You will be responsible for managing and executing the day-to-day operations of our digital advertising customer acquisition program including launching, testing and optimizing paid social campaigns
You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally
You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy
You will work closely with our Creative Strategy team to develop effective full funnel Marketing programs that have a positive impact on our brand
You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program
You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify
You will be responsible for actively communicating the progress and financial health of the program across the organization

Senior Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

Provides financial and regulatory reporting and analyses to maintain adequate co...

Location

United States of America , Pittsburgh, PA or Tyson's Corner or Vienna, VA

Salary:

Not provided

PNC Financial Services

Expiration Date

Until further notice

Requirements

Experience with account-based marketing analytics required. Analytics experience supporting wealth management or corporate banking accounts is preferred. Proven ability to connect marketing activity to sales funnel progression. Strong technical proficiency in: Python, Hadoop, and Tableau. You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. You have experience working with and communicating effectively with stakeholders. You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership. You are an independent thinker and learner with the ability to thrive in an evolving environment. Typically requires a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Bachelors

Job Responsibility

Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists
implement targeting rules for precision in ABM campaigns. Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs
establish frameworks to measure marketing’s impact on the sales funnel. Analytics & Insights: Execute campaign measurement and generate actionable insights
track engagement and conversion trends across long lead times
use analytics to inform marketing strategy and optimize performance. Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance
deliver reporting that connects marketing activity to funnel progression. Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities
help define processes and best practices for marketing measurement. Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate. Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite. Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

What we offer

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid

Fulltime

Lead Digital Analytics Engineer (Adobe Analytics)

We are looking for a Lead Digital Analytics Engineer (Adobe) with experience in ...

Location

United Kingdom , London

Salary:

Not provided

Valtech

Expiration Date

Until further notice

Requirements

5+ years’ experience in digital analytics or analytics engineering
Strong hands-on experience with Adobe Analytics
Strong hands-on experience with Adobe Launch / Tags
Experience creating tracking specifications and tagging plans
Strong experience auditing data layers and validating implementations
Strong understanding of measurement governance, QA, and data quality management
Experience supporting marketing teams with campaign tracking and tagging
Ability to troubleshoot tracking issues and improve implementation quality
Solid understanding of digital performance measurement and reporting
Knowledge of GDPR, consent management, and cookie compliance

Job Responsibility

Owning tracking strategy, implementation quality and measurement governance across digital platforms
Ensuring data is accurate, consistent and actionable - enabling better decisions across product, marketing, and business teams

What we offer

Flexibility, with remote and hybrid work options (country-dependent)
Career advancement, with international mobility and professional development programs
Learning and development, with access to cutting-edge tools, training and industry experts

Fulltime

New

Marketing Analytics Analyst

We are seeking a Marketing Analytics Analyst (Junior to Mid-Level) to support on...

Location

Salary:

36.00 - 40.00 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

Bachelor's degree in Analytics, Business, Marketing, Economics, Statistics, Information Systems, or a related field
2–5 years of experience in Marketing Analytics
Business Intelligence
Consulting, Finance, or related analytical roles
Advanced Microsoft Excel skills, including Pivot Tables
Power Query
XLOOKUP / INDEX-MATCH
SUMIFS and advanced formulas
Data cleansing and transformation
Large dataset management

Job Responsibility

Prepare and deliver weekly marketing performance reports
Data cleaning and validation
Data organization and structuring
Audit checks for accuracy and completeness
Summary insights and key takeaways
Build and maintain repeatable reporting processes and templates
Conduct data comparisons between agency reporting and internal data sources
Identify discrepancies and determine root causes
Provide documentation and recommendations to improve alignment and reporting accuracy
Track and maintain a centralized log of marketing tests (A/B and multivariate)

Fulltime

New

Vice President, Business Analytics Lead Analyst

Location

United States , New York

Salary:

182000.00 - 205700.00 USD / Year

Citi

Expiration Date

July 17, 2026

Requirements

Master's degree, or foreign equivalent, in Engineering (any), Business Analytics or related field and 1 year of experience as a Credit Portfolio Senior Analyst, or related position involving analyzing data to monitor profitability, optimize revenue and costs for credit cards
Alternatively, employer will accept a Bachelor's degree in the stated fields and 3 years of the specified experience
Full span of experience must include: PySpark and HIVE within distributed computing environments, including EAP, for data manipulation, feature engineering, and statistical modeling for credit card transactional and behavioral data
SAS programming for data extraction from Teradata warehouses
Data transformations and developing predictive models for credit card revenue forecasting and credit card retention propensity scoring
SQL for query development, data extraction, and ad-hoc analysis from large-scale relational databases including Teradata
Profit and Loss (P&L) analysis for credit card portfolios
Developing comprehensive simulation scenarios to optimize portfolio performance
Data visualizations and dashboards using Tableau
Presenting to senior leadership

Job Responsibility

Strategic development and execution of advanced analytics for the Citi US Consumer Cards Retention program, encompassing both Account Retention and Pre-emptive Retention
Perform data analysis to identify customer behavior patterns across Phones, Digital, and Email channels, translating insights into targeted omni-channel marketing recommendations
Project management to build consensus and to maximize revenue and optimize portfolio value within the credit card business
Design, implement, and evaluate experimental designs, including A/B tests, partial-factorial, and full-factorial experimental designs, for testing new offers, products, strategies, and Existing Customer Management (ECM) initiatives
Provide actionable insights to continuously refine and recommend future offerings and strategies across all retention channels
Manage advanced segmentation and targeting models for credit card retention campaigns
Establish robust forecasting and performance measurement methodologies to predict and track impact
Formulate and present data-backed recommendations for future enhancements, strategic business opportunities, and operational policy adjustments for credit card retention
Identify attrition risks and the development of strategies to mitigate them
Translate complex analytical outputs into actionable credit card customer behavioral insights, and communicate findings to senior leadership

What we offer

medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Fulltime

Growth Marketing Lead, Metasearch & Paid Social

Airbnb was born in 2007 when two hosts welcomed three guests to their San Franci...

Location

France

Salary:

96000.00 - 120000.00 EUR / Year

Airbnb

Expiration Date

Until further notice

Requirements

9+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
A proven track record of managing performance marketing programs at scale, including metasearch and/or programmatic/paid social, for one or more large, global consumer brands
Deep understanding of feed-based marketing and the technical architecture underpinning metasearch and display channels
Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Should be extremely comfortable with Excel (functions, pivots, etc.)
proficiency with writing and executing SQL queries is preferred
Excellent cross-functional collaborative mindset that allows for deep collaboration with Country leads, Finance, Marketing Tech, and other stakeholders who may also work with key accounts
Experience working with strong brand guidelines and an eye for high-quality creative execution
Experience working with teams in different regions and a high-level understanding of regional growth opportunities
Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
Exceptional project management and organization skills, with meticulous attention to detail

Job Responsibility

Develop and execute a world-class global performance marketing strategy across metasearch and display channels (programmatic, paid social, and mobile) to exceed growth goals
Develop and optimize bidding strategies to maximize revenue and efficiencies through best-in-class strategies
Own account management for key metasearch partners, driving outsized growth through optimized placements, CTR improvements, and new partnership initiatives
Flawlessly execute against campaign components to maximize efficiency, including technical setup of programs: audience management, creative testing, budget and bidding strategies
Maintain a data-driven approach through continual optimization
leverage a strong background in experiment design and evaluation to exceed aggressive growth targets
Lead end-to-end creative brief development and execution, collaborating closely with brand and creative teams to ensure an exceptional, high-quality bar for creative output
Lead selection and execution of regional pilots across both channels
Partner with Leadership and Engineering to ideate on opportunities to improve channel performance, particularly in the AI innovation space

What we offer

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equity
benefits
Employee Travel Credits

Fulltime

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