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As a MARKETING ANALYTICS DEVELOPER at Talbots, you’ll have the opportunity to be a key partner cross functionally with several teams, working on a variety of business-critical projects and initiatives.
Job Responsibility:
Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer and Adobe Target
Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance
Recommend upgrades, test and manage Adobe Extensions
Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc
Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics
Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs
Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities
Provide QA support to IT and Analytics teams to ensure 3rd party tag stability after releases
Lead the communication and solutioning efforts between IT and Analytics/Business teams
Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting
Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc
Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting
Requirements:
Bachelor’s degree preferred
7+ years’ experience working in an enterprise environment on analytics development
Deep knowledge of Javascript, HTML, CSS
Knowledge of Browser Dev Tools, Browser Extensions, JAVA, and web best practices
Basic knowledge of XML, JSON, AJAX, CSV feeds, DNS and SSL Certificates
Experience with Adobe Analytics and Adobe products is required
Experience with web monitoring tools
Nice to have:
Salesforce and Tealium experience is a plus but not required
What we offer:
Merchandise discount at select KnitWell Group brands
Support for individual development plus opportunities for career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities