Marketing Analyst Job at Pepsico (Miguel Hidalgo)

Job Description

The Content Designer is responsible for designing and executing full content projects, including social media graphics, banners, POS materials, internal communications, and presentation decks. They support the creative strategy and actively contribute ideas. Working closely with senior designers, they refine concepts and ensure that every design aligns with brand and project goals. This role involves developing design and creative proposals, as well as adapting and versioning existing assets across PepsiCo's portfolio to meet customer and consumer needs. Our Content Designer is a specialist with expertise in retail, print, and digital materials. The ideal candidate is detail-oriented and highly proficient in design software, capable of creating graphics from scratch, editing and manipulating creative assets, and producing production-ready materials. They will also participate in brainstorming and brand strategy sessions, contributing to consumer programs, long-term campaigns, sizzle videos, POS, and 3D concepts.

Job Responsibility

Work on the conception of creative visual ideas based on communication objectives
Generate fresh, innovative POS, OOH materials, and multimedia graphics within brand and design standards to support all distribution channels, social media, and marketing initiatives
Adapt and adjust existing creatives, digital toolkits, key visuals, and social media posts
Build POS or KV designs and concepts when needed
Determine the best way to visually represent a brand concept, focusing on graphic and motion design
Act as a brand guardian, ensuring strict adherence to brand guidelines
Take ownership of projects and work effectively both independently and collaboratively
Detail-oriented, with the ability to prioritize, multitask, and stay organized while responding to last-minute requests and adapting to business changes
High aptitude for learning, adaptability, and a strong sense of urgency to get things done

Requirements

Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, etc.)
4+ years of creative agency experience in design, 3D, packaging, or POS projects
Proficiency in Adobe Creative Suite, Photoshop, Illustrator
and Blender, After Effects or Premiere is a plus
Experience collaborating with creative teams in agency or in-house environments
Fluency in English and Spanish is required for this role (strong English communication skills are essential)
Experience with CPG brands is a plus
Excellent communication skills with both design and account teams
Ability to work independently with minimal supervision
Strong time management skills and the ability to meet deadlines
Knowledge of PowerPoint and Microsoft Office
Strong problem-solving and communication skills, with a willingness to learn and develop new design abilities
A portfolio showcasing diverse digital, KV, and POS/packaging work, standout projects are a must

Nice to have

Proficiency in Blender, After Effects or Premiere
Experience with CPG brands

What we offer

Opportunities to learn and develop every day through a wide range of programs
Internal digital platforms that promote self-learning
Development programs according to Leadership skills
Specialized training according to the role
Learning experiences with internal and external providers
Recognition programs for seniority, behavior, leadership, moments of life, among others
Financial wellness programs that will help you reach your goals in all stages of life
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle
Wellness Line
Thousands of Agreements and Discounts
Scholarship programs for your children
Aid Plans for different moments of life

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Marketing Analyst

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