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Randstad Logo Randstad · IT - Software Development

Marketing Analyst

United Kingdom, London 352.00 - 403.00 GBP / Day · Job Posted May 28, 2026
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Job Description

Are you an insights powerhouse who cares less about backend data engineering and more about solving the "So What?" behind human behavior? We are looking for an autonomous, hands-on L5-equivalent Analyst (5-8+ years experience) to sit at the intersection of data, psychology, and strategy for a world-leading online video and creator platform.

Job Responsibility

  • Act as a strategic internal consultant for B2C marketing team-translating ambiguous briefs into analytical frameworks and high-impact business narratives
  • Decode how users interact with short-form vs. long-form content and Connected TV
  • Move beyond raw stats to explain why consumer shifts happen and how marketing strategy should respond
  • Merge internal behavioral metrics, third-party research (Kantar, Nielsen), and custom qualitative/quantitative experiments into executive-ready decks
  • Design end-to-end A/B tests, measure campaign ROI, and champion a psychologically safe team culture

Requirements

  • 5-8+ years in B2C marketing analytics, consumer insights, or market research (ideally from top-tier B2C tech, media agencies, or major CPG)
  • Highly proficient in SQL, Python/notebook environments, and advanced spreadsheet modeling
  • Solid grasp of A/B testing, regression, confidence intervals, and experimental design

Nice to have

  • DoubleML is a big plus
  • Deep context in the digital video/content creator landscape
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