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Marketing Analyst

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Dallas

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Category:
-

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Contract Type:
Contract work

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Salary:

Not provided

Job Description:

We are seeking a data-driven Marketing Analyst with a passion for uncovering insights and optimizing marketing performance. This contract role offers a hybrid schedule with on-site work in Dallas, TX, and the opportunity to contribute to impactful strategies for a leading client. If you thrive in fast-paced environments and enjoy turning data into actionable recommendations, we’d love to hear from you.

Job Responsibility:

  • Analyze quantitative and qualitative data to identify market trends, customer behaviors, and campaign performance
  • Create and present detailed reports with clear insights and strategic recommendations
  • Monitor and forecast marketing and sales trends to support planning and decision-making
  • Evaluate campaign effectiveness and identify opportunities for optimization
  • Collaborate with cross-functional teams to align marketing strategies with data findings
  • Build and maintain dashboards using business intelligence tools to track KPIs
  • Conduct competitive research and market analysis to support strategic initiatives

Requirements:

  • 2–5 years of experience in marketing analytics, preferably in a fast-paced or agency setting
  • Proficiency with analytics platforms such as Google Analytics, Tableau, or Power BI
  • Strong command of marketing metrics (ROI, CTR, CPC) and Excel-based analysis

Nice to have:

  • Background in digital marketing, SEO/SEM, and social media analytics
  • Experience with A/B testing and statistical analysis
  • Familiarity with CRM platforms like Salesforce or HubSpot
  • Ability to communicate complex data to non-technical stakeholders
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
July 26, 2025

Employment Type:
Parttime
Work Type:
Hybrid work
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