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Marketing Analyst, Mastercard Dynamic Yield. Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services. Mastercard Dynamic Yield, is on the lookout for a Marketing Analyst (Digital Marketing analyst) to be the Analytics focal point for our Client Success initiatives. In this role, the goal will be to support decision making and project optimization by: Building and maintaining customer campaign and performance reporting, monitoring, preparing, and visualizing data consumed by customer practitioners and executives alike. Performing proactive in-depth analysis to continuously optimize program performance. We’re looking for someone who understands the enormity of data collection and has the ability to articulate and communicate those findings so that multiple internal and external teams understand how to improve our initiatives on the field. Our Digital Marketing Analyst will be expected to effectively communicate Dynamic Yield driven value, working in close coordination with our Customer Success team. Dynamic Yield prides itself on its ability to provide cutting-edge tools for our clients that are data-driven and well-researched. In addition, we’re looking for a team player who is excited by the challenges of being the best in the business, a self-starter, and someone who straddles the line between analyst and communicator.
Job Responsibility:
Designing and producing recurring performance reporting to clients
Producing single campaign analyses for clients
Creating and producing audience-focused performance reporting
Assisting Customer Success Managers with ad hoc reporting requests and Quarterly Business Review decks
Producing regular reporting on incremental revenue driven by Dynamic Yield product recommendations
Designing reporting frameworks to help clients better track Dynamic Yield driven performance
Requirements:
B.Sc/BA in statistics, marketing, communication, or equivalent
1+ years of experience in marketing or economics
Experience and ability to read and interpret ecommerce performance data
Strong writing ability with an understanding of crafting clear narratives and coherent data-led storylines
A great teammate, ability to work collaboratively and take direction