Marketing Analyst, Robert Half

Marketing Analyst

Robert Half

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This role involves leveraging marketing analytics tools to drive data-driven decision-making and optimize campaign performance. The ideal candidate will have a strong background in digital marketing and analytics, with proficiency in platforms like Google Analytics and Adobe Analytics.

Job Responsibility:

Analyze marketing data to uncover trends and insights that inform strategies and decision-making
Utilize tools such as Google Analytics and Adobe Analytics to track campaign performance and user behavior
Develop reports and dashboards to communicate findings and provide actionable recommendations
Manage and optimize Google AdWords campaigns to improve ROI and reach target audiences
Collaborate with cross-functional teams to align marketing strategies with business objectives
Support CRM marketing initiatives by analyzing customer data and identifying opportunities for targeted campaigns
Monitor industry trends and competitor activities to stay ahead in the market
Ensure data accuracy and integrity within analytics platforms and reporting processes
Present findings to stakeholders in a clear and impactful manner
Assist in testing and implementing new marketing tools and technologies to enhance performance

Requirements:

Proven experience in marketing analytics, with a focus on digital platforms
Proficiency in using Google Analytics and Adobe Analytics for data analysis
Hands-on experience managing Google AdWords campaigns
Familiarity with CRM marketing and customer segmentation techniques
Strong analytical skills and the ability to interpret complex data sets
Excellent communication skills, both written and verbal, for presenting insights
Knowledge of industry trends and best practices in digital marketing
Ability to work collaboratively in a team-oriented environment

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
August 09, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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