Marketing Analyst Job at Lovable (Stockholm)

Marketing Analyst

Lovable

Location:
Sweden , Stockholm

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re looking for a sharp, curiosity-driven Marketing Analyst who can turn messy data into clear decisions. You’ll own how we measure growth across every channel, from influencer and affiliate to paid and lifecycle. You build attribution models, dig into cohorts, run experiments, and translate complex insights into simple “here’s what to do next” guidance. If you love SQL, smart dashboards, incrementality tests, and helping teams spend money way smarter, this is your playground. And yes, you’ll use AI to move faster.

Job Responsibility:

Own attribution modeling across marketing channels
evaluate and refine how we measure impact across influencer, affiliate, ads, partnerships, and organic
Analyze influencer and affiliate performance, including cohort behavior, lift testing, creative patterns and partner quality
Review full-funnel marketing metrics (CAC, LTV, ROAS, retention, payback periods) and provide insights that guide daily and long-term decision-making
Calculate ROI for campaigns, channels, sponsorships, creators, and affiliates—and recommend where to scale, pause, or experiment
Build dashboards, automated reports, and alerting that keep the team aligned on channel performance and marketing health
Identify trends in traffic, spend and conversion—flagging opportunities for growth and areas of risk
Partner with engineering to ensure proper tracking and event implementation (UTMs, pixels, events, conversions)
Run incrementality tests, lift studies, and channel experiments that inform attribution assumptions and improve media efficiency
Provide continuous insights on what’s working, what’s not, and what to test next—turning data into clear narratives and recommendations
Leverage AI tools to speed up analysis, automate workflows, and surface insights faster

Requirements:

Strong experience with marketing attribution models (MMM, MTA, incrementality, first/last touch, position-based models) and Lifetime Value modelling
Can analyze and provide insights for the team to optimize performance across influencer, affiliate, paid social, paid search, and lifecycle channels
Knows how to evaluate marketing campaigns end-to-end: tracking, data quality, incrementality, ROI, and long-term value
Comfortable working in SQL, spreadsheets, and analytics tools—and can translate complexity into simple, actionable insights
Energized by digging into messy data, identifying what matters, and helping marketing spend smarter

Additional Information:

Job Posted:
February 13, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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