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We are looking for a Marketing Analyst to support access-focused analytics initiatives for a healthcare organization in Orange, California. This Long-term Contract position will partner with operational teams to evaluate appointment availability, interpret performance trends, and help improve scheduling effectiveness through data-driven recommendations. The ideal candidate brings strong experience in marketing and access analytics, along with the ability to translate complex findings into practical actions that support outpatient operations.
Job Responsibility
Analyze appointment availability data and identify patterns, gaps, and opportunities to improve access across outpatient services
Work closely with clinic operations and provider scheduling teams to develop insights that support more effective calendar utilization and patient access
Review performance metrics and create reports that help stakeholders understand trends related to scheduling, demand, and operational efficiency
Apply analytical tools and marketing measurement platforms to assess outcomes, support decision-making, and track key performance indicators
Recommend workflow adjustments based on data findings to strengthen appointment availability and improve the overall access experience
Maintain and interpret data from analytics and CRM-related systems to support reporting accuracy and actionable business insight
Collaborate with cross-functional partners to align analysis with organizational goals and communicate findings in a clear, practical format
Requirements
Experience in marketing analytics with the ability to turn data into clear recommendations and measurable outcomes
Proficiency with Google Analytics and Adobe Analytics for reporting, trend evaluation, and performance measurement
Working knowledge of Google AdWords and CRM marketing tools in support of campaign and audience analysis
Strong background in data analysis, including interpreting large datasets and presenting findings to business partners
Familiarity with access management concepts, especially as they relate to appointment availability and scheduling performance
Ability to collaborate effectively with operational stakeholders in a healthcare, hospital, or social assistance environment
Strong communication skills with the ability to explain analytical insights to both technical and non-technical audiences
All applicants applying for U.S. job openings must be legally authorized to work in the United States