Marketing Analyst, Robert Half

Robert Half

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract role, you will play a pivotal part in shaping data-driven strategies to enhance marketing initiatives across the customer lifecycle. This position offers an exciting opportunity to collaborate with diverse teams and leverage advanced analytics tools to drive impactful results.

Job Responsibility:

Analyze current reporting frameworks to understand the requirements of various teams within the Marketing and Global Servicing organization
Develop an in-depth understanding of Google Analytics configurations and campaign reporting tools used to assess channel and campaign effectiveness
Map out customer journeys across the organization's website, mobile platforms, and mobile app to identify key insights
Collaborate with departments such as Digital Marketing, Brand and Communications, Loyalty, Regional Marketing, and Business Analytics to refine reporting needs and requirements
Partner with the digital product development team to lead the analytics workstream for a website redesign project
Execute initiatives aligned with the Marketing Data Vision Road Map to address immediate and long-term business needs
Provide strategic marketing insights based on data analysis to support customer acquisition, retention, engagement, and advocacy efforts
Define analytics tagging requirements for new website features, user flows, and customer segments
Assess current reporting tools, processes, and data sources to identify opportunities for improvement and future investments

Requirements:

Proven experience in marketing analytics
Expertise in tools such as Google Analytics and Adobe Analytics
Strong knowledge of Google AdWords and CRM marketing strategies
Proficiency in Salesforce Marketing Cloud (SFMC) and other advanced marketing platforms
Ability to analyze customer journeys and provide actionable insights
Excellent collaboration skills to work effectively with diverse teams and stakeholders
Familiarity with defining business requirements for analytics tagging and reporting
Strong problem-solving abilities to evaluate tools and processes for optimization
Experience supporting strategic marketing initiatives with data-driven recommendations

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan

Additional Information:

Job Posted:
September 19, 2025

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Marketing Analyst