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Marketing Analyst

United States, Austin · Job Posted March 20, 2026
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Job Description

Robert Half is partnering with a local client to hire a Marketing Analyst to support the growth of their customer loyalty program. As a Marketing Analyst, you'll be responsible for supporting, optimizing, and evolving the organization's marketing and customer engagement technology stack. This role owns the day-to-day support, configuration, and enhancement.

Job Responsibility

  • Serve as the primary owner for marketing technology integrations, ensuring platform stability, scalability, and alignment with business needs
  • Provide day-to-day operational support, including issue triage and resolution, in partnership with the service desk, vendors, and business users
  • Own application administration, configuration, upgrades, patches, and release coordination for marketing systems
  • Support the design, implementation, and optimization of marketing technology initiatives, including CRM, loyalty, and campaign enablement solutions
  • Collaborate with cross-functional teams to ensure accurate customer data flows, analytics, and reporting
  • Lead and coordinate Quality Assurance activities, including test planning, execution, defect management, and validation across platforms, integrations, and campaigns
  • Gather, document, and translate business and marketing requirements into functional and technical specifications, assessing level of effort, risks, and dependencies

Requirements

  • Bachelor’s degree in information systems or computer science
  • 5+ years of experience in a Marketing Systems Analyst, CRM Analyst, or similar role
  • Experience supporting marketing campaigns, journeys, promotions, and personalization initiatives
  • Experience working with customer data, analytics, and reporting tools (e.g., Qlik or similar visualization platforms)
  • Advanced SQL skills for data analysis, validation, and troubleshooting
  • Experience supporting cloud-based marketing platforms and managing vendor relationships
  • Intermediate skills using Oracle Customer Engagement (ORCE) or comparable enterprise marketing automation platform

Nice to have

Experience with Salesforce Commerce Cloud experience a plus

What we offer

  • Healthcare (medical, dental, and vision plans)
  • 401(k) and retirement plans
  • Commuter benefits
  • Employee and vendor discounts
  • Employee Assistance Program (EAP)

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