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Robert Half is partnering with a local client to hire a Marketing Analyst to support the growth of their customer loyalty program. As a Marketing Analyst, you'll be responsible for supporting, optimizing, and evolving the organization's marketing and customer engagement technology stack. This role owns the day-to-day support, configuration, and enhancement.
Job Responsibility:
Serve as the primary owner for marketing technology integrations, ensuring platform stability, scalability, and alignment with business needs
Provide day-to-day operational support, including issue triage and resolution, in partnership with the service desk, vendors, and business users
Own application administration, configuration, upgrades, patches, and release coordination for marketing systems
Support the design, implementation, and optimization of marketing technology initiatives, including CRM, loyalty, and campaign enablement solutions
Collaborate with cross-functional teams to ensure accurate customer data flows, analytics, and reporting
Lead and coordinate Quality Assurance activities, including test planning, execution, defect management, and validation across platforms, integrations, and campaigns
Gather, document, and translate business and marketing requirements into functional and technical specifications, assessing level of effort, risks, and dependencies
Requirements:
Bachelor’s degree in information systems or computer science
5+ years of experience in a Marketing Systems Analyst, CRM Analyst, or similar role
Experience supporting marketing campaigns, journeys, promotions, and personalization initiatives
Experience working with customer data, analytics, and reporting tools (e.g., Qlik or similar visualization platforms)
Advanced SQL skills for data analysis, validation, and troubleshooting
Experience supporting cloud-based marketing platforms and managing vendor relationships
Intermediate skills using Oracle Customer Engagement (ORCE) or comparable enterprise marketing automation platform
Nice to have:
Experience with Salesforce Commerce Cloud experience a plus