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We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract position, you will play a pivotal role in shaping data-driven marketing strategies and delivering actionable insights across a diverse brand portfolio. The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams to optimize media investments and measurement frameworks.
Job Responsibility:
Lead the development and execution of a comprehensive learning and measurement strategy for various brands
Design and implement robust in-market test plans, including media mix, channel effectiveness, creative impact, and audience segmentation
Analyze complex test data and translate findings into strategic recommendations for senior stakeholders
Act as a liaison between media investment, data science, and strategy teams to ensure smooth execution of testing initiatives
Collaborate with econometrics-focused teams to validate and enhance marketing mix modeling insights