Marketing Analyst Jobs

Overdrive Interactive

Location:
United States, Boston

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace.

Job Responsibility:

Analyze marketing performance data across multiple channels, including digital, social media, email, and traditional marketing
Monitor key metrics such as website traffic, conversion rates, and customer engagement to assess the effectiveness of marketing campaigns
Create detailed reports and dashboards that provide insights into campaign performance, trends, and areas of opportunity
Assist in market research efforts, including competitor analysis, customer segmentation, and identifying industry trends
Develop and maintain marketing models that predict customer behavior and assess marketing spend ROI
Collaborate with cross-functional teams to define and track KPIs and objectives for marketing campaigns
Support the optimization of marketing strategies and tactics by providing actionable insights based on data analysis
Assist in the creation of marketing forecasts, budgets, and resource allocation
Provide recommendations for improving campaign strategies and increasing customer acquisition and retention

Requirements:

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
2-4 years in marketing analysis or a related role
Strong proficiency with data analysis tools and platforms (Google Analytics, Excel, Tableau, etc.)
Experience with marketing automation tools, CRM systems, and digital marketing channels
Ability to interpret complex data and present it in a clear and concise manner
Strong attention to detail, analytical thinking, and problem-solving skills
Excellent communication and collaboration skills, with the ability to work effectively in a team environment

Nice to have:

Knowledge of SQL or similar data manipulation languages is a plus
Familiarity with A/B testing, marketing attribution models, and other measurement techniques is a plus

What we offer:

Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including: commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee and teas
Contemporary open-loft office space
Fun parties and office culture

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Analyst