Marketing Analyst

• Develop measurement and learning frameworks that evaluate performance and support continuous improvement
• Analyze website, campaign, product, and user experience data to identify trends, risks, and opportunities
• present and provide these recommendations during monthly client reviews
• Track and report website KPIs, producing dashboards, scorecards, and executive summaries
• Collect, clean, and manage data from multiple sources to create reliable datasets
• Build and maintain dashboards and reports using BI and visualization tools
• Conduct ad hoc analyses such as segmentation, testing, funnels, and cohort analysis
• Partner with creative, UX, product, and account teams to translate insights into web strategy and design
• Ensure data integrity through governance, validation, documentation, and privacy practices
• Manage priorities and timelines and communicate findings to non-technical stakeholders
• Recommend improvements to analytics tools, data infrastructure, and processes

• 5 or more years of experience as a data analyst, BI analyst, or similar role, ideally in an agency, marketing, digital experience or product environment
• Fluent in data analysis and cleaning using SQL, spreadsheets, and preferably Python or R
• Comfortable integrating multiple data sources and maintaining data quality
• Think analytically, notice patterns and anomalies, and work with care and precision
• Communicate clearly and turn technical analysis into practical recommendations
• Work well independently and in teams and can juggle priorities in a project-driven environment
• Understand core statistical concepts such as A/B testing, significance, and regression
• Hands-on experience with at least one web analytics platform such as Google Analytics or Adobe Analytics
• Experience analyzing digital marketing performance across channels
• Knowledge of attribution models, customer segmentation, LTV analysis, or predictive analytics
• Experience with UX analytics, user behavior tracking, or product analytics
• Familiarity with privacy regulations, data governance, and ethical data use
• Exposure to automation, ETL pipelines, or data engineering workflows
• Experience with data visualization tools such as Tableau, Power BI, Looker, or matplotlib and seaborn
• Experience with at least one digital media platform such as Google Campaign Manager, Google Ads, Facebook Insights, or Search Ads 360
• A strong understanding of digital media channels including Social, SEM, SEO, and OLV, and how they work together

Experience on Canadian automotive or OEM digital marketing work is strongly preferred