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Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimization across regional marketing programs. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.
Job Responsibility:
Lead the execution of the global marketing analytics strategy at a regional level
Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact
Maintain and optimize dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager)
Build and manage data processes integrating multiple data sources
Ensure data accuracy when working with relational databases
Identify and resolve data quality issues
Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data-driven decision-making
Support the rollout of global data and analytics initiatives within the region
Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social)
Enhance analytics procedures to improve productivity and efficiency
Ensure global alignment with standardized measurement practices
Deliver clear, actionable reports and visualizations for stakeholders
Translate data into insights, identifying trends and opportunities to optimize marketing performance and return on investment (ROI)
Requirements:
Strong interest and passion for digital analytics
Advanced analytical skills with a problem-solving mindset
Excellent communication skills in English (written and spoken)
Minimum 3 years of experience in marketing analytics and campaign measurement
Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL
Experience building dashboards and visualizations
Solid understanding of web analytics, customer segmentation, attribution modeling, and path analysis
Ability to consolidate insights from online and offline data sources and translate them into business actions
Bachelor’s degree or higher required
Nice to have:
Experience working with international stakeholders and cross-functional teams is a plus
Strong communication skills to present analytical insights to senior and junior audiences alike
Proactive, motivated, and eager to continuously learn
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