Marketing Analyst

• Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
• Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
• Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
• Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
• Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
• Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions

• 5+ years of experience in Marketing, Sales, or Revenue Operations
• Proficiency in Tableau or other data visualization tools
• Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
• Experience with designing and rolling out KPIs and dashboards
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Experience in B2B, fintech or startup environments