Marketing Analyst, Robert Half

Robert Half

Location:
United States, New York

Category:
Marketing, Digital Marketing, SEO, SEM

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This is a long-term contract position where you will play a key role in analyzing marketing data to drive strategic decision-making and optimize campaign performance. The ideal candidate will bring expertise in digital analytics tools and a strong understanding of marketing trends.

Job Responsibility:

Analyze marketing data from various sources to identify trends, insights, and opportunities for improvement
Utilize tools like Google Analytics and Adobe Analytics to monitor campaign performance and generate actionable reports
Develop and implement strategies for optimizing Google AdWords campaigns to maximize ROI
Collaborate with cross-functional teams to align marketing analytics with business objectives
Manage CRM marketing initiatives to enhance customer engagement and retention
Create dashboards and visualizations to effectively communicate key metrics to stakeholders
Stay updated on industry trends and emerging technologies to recommend innovative solutions
Conduct competitive analysis to understand market positioning and inform marketing strategies
Ensure data accuracy and integrity across all analytics platforms
Provide actionable recommendations based on data-driven insights to improve overall marketing effectiveness

Requirements:

Proven experience in marketing analytics with a strong focus on data interpretation and reporting
Proficiency in using tools such as Google Analytics, Adobe Analytics, and Google AdWords
Familiarity with CRM marketing strategies and best practices
Ability to analyze complex datasets and present findings in a clear and concise manner
Strong understanding of digital marketing concepts and campaign optimization techniques
Excellent communication skills to collaborate with diverse teams and stakeholders
Detail-oriented with a commitment to maintaining data accuracy and integrity
Bachelor's degree in Marketing, Business, or a related field is preferred

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
September 19, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing Analyst