Marketing Analyst

• Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps
• Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages
• Create a structured naming framework and recommend an account hierarchy that supports future growth and simplifies ongoing management
• Produce detailed documentation that outlines taxonomy rules, usage examples, and governance practices for maintaining accurate number assignment over time
• Update existing call tracking assets by applying revised labels, tags, and account mappings across active numbers
• Partner with reporting and operational stakeholders to test changes and confirm that attribution data is flowing correctly into business intelligence and call center reporting
• Support marketing measurement efforts by helping connect call tracking practices with broader digital analytics and campaign reporting needs

• At least 3 years of practical experience working with call tracking platforms such as CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or comparable tools
• Strong understanding of multi-channel attribution across paid search, paid social, display advertising, direct mail, and organic marketing
• Demonstrated ability to organize ambiguous business inputs into logical, scalable taxonomy and reporting structures
• Excellent communication skills with the ability to lead discovery sessions, align stakeholders, and present recommendations clearly
• High attention to detail with strong documentation and process discipline
• Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and Google Ads
• Familiarity with CRM marketing workflows and performance reporting environments

Exposure to BI platforms such as Power BI, Looker, or Tableau is a plus, especially in multi-location or multi-service-line organizations

• medical
• vision
• dental
• life and disability insurance
• 401(k) plan