Marketing Analyst Job at Robert Half (Atlanta)

Marketing Analyst

We are looking for a Marketing Analyst to support B2B media performance through ...

Location

United States , Minneapolis

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 5 years of experience managing performance-focused digital marketing campaigns across paid search, paid social, and programmatic media
Hands-on expertise with analytics and reporting platforms such as GA4, along with familiarity with advertising platform reporting and attribution tools
Demonstrated success optimizing campaigns against performance metrics such as efficiency, conversion outcomes, and pipeline contribution
Strong working knowledge of tracking setup, URL tagging, conversion measurement, and cross-channel attribution practices
Advanced analytical skills with Excel and experience building reports in tools such as Power BI or Looker Studio
Ability to translate complex data into clear business recommendations for both internal partners and client audiences
Strong organizational skills, attention to detail, and comfort managing budgets, pacing, and reconciliation tasks
Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred
platform certifications are a plus

Job Responsibility

Lead the day-to-day delivery of B2B paid media programs across search, social, and programmatic platforms, ensuring campaigns launch accurately and scale effectively
Manage campaign setup details such as tracking parameters, ad trafficking, quality checks, and creative scheduling to maintain flawless execution across partners
Monitor performance closely and refine bids, budgets, audience targeting, and testing plans to improve efficiency and support pipeline goals
Create meaningful reports and dashboards using analytics and business intelligence tools, turning raw performance data into actionable recommendations
Analyze campaign data from multiple sources, organize findings, and present concise insights to internal teams and client stakeholders
Maintain reliable measurement frameworks by overseeing conversion tracking, event tagging, attribution inputs, and data feed accuracy across channels
Investigate reporting inconsistencies and resolve data issues to preserve confidence in campaign performance and decision-making
Track media spend against plan, reconcile billing details with actual delivery, and prepare accurate monthly budget summaries for review
Contribute to broader paid media strategy, experimentation plans, and ad hoc requests by offering responsive, solution-focused support

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Marketing Analyst

The Content Designer is responsible for designing and executing full content pro...

Location

Mexico , Miguel Hidalgo

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

Bachelor's degree in a related field (Advertising, Graphic Design, Multimedia Design, Visual Arts, Motion Graphics, etc.)
4+ years of creative agency experience in design, 3D, packaging, or POS projects
Proficiency in Adobe Creative Suite, Photoshop, Illustrator
and Blender, After Effects or Premiere is a plus
Experience collaborating with creative teams in agency or in-house environments
Fluency in English and Spanish is required for this role (strong English communication skills are essential)
Experience with CPG brands is a plus
Excellent communication skills with both design and account teams
Ability to work independently with minimal supervision
Strong time management skills and the ability to meet deadlines

Job Responsibility

Work on the conception of creative visual ideas based on communication objectives
Generate fresh, innovative POS, OOH materials, and multimedia graphics within brand and design standards to support all distribution channels, social media, and marketing initiatives
Adapt and adjust existing creatives, digital toolkits, key visuals, and social media posts
Build POS or KV designs and concepts when needed
Determine the best way to visually represent a brand concept, focusing on graphic and motion design
Act as a brand guardian, ensuring strict adherence to brand guidelines
Take ownership of projects and work effectively both independently and collaboratively
Detail-oriented, with the ability to prioritize, multitask, and stay organized while responding to last-minute requests and adapting to business changes
High aptitude for learning, adaptability, and a strong sense of urgency to get things done

What we offer

Opportunities to learn and develop every day through a wide range of programs
Internal digital platforms that promote self-learning
Development programs according to Leadership skills
Specialized training according to the role
Learning experiences with internal and external providers
Recognition programs for seniority, behavior, leadership, moments of life, among others
Financial wellness programs that will help you reach your goals in all stages of life
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle
Wellness Line
Thousands of Agreements and Discounts

Fulltime

Marketing Analyst

The purpose of this role is to become a Creative X support, fully dedicated to t...

Location

Mexico , Miguel Hidalgo

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

English proficiency
Experience in marketing technology, ideally experience in digital content assessment systems (as CreativeX) or content optimization for social media
Experience working within a brand environment, collaborating with agencies and marketers
Strong communication and cross-functional skills, with ability to engage, listen, and collaborate with internal and external partners
Ability to anticipate and balance the needs of multiple stakeholders
Resourceful, secures and deploys resources effectively and efficiently

Job Responsibility

Support operational set-up and implementation of the Creative X system within PepsiCo Mexico Foods (PMF), partnering with and delivering this service to the business
Upload assets into the platform for testing, being able to provide feedback and insights to production teams and how to improve their score
Organize, track and monitor assets in shared folders to the different stakeholders to be informed
Flag assets that do not comply with Brilliant Basics or need to be adjusted
Ensure CreativeX documentation shared with PMF stakeholders is clear, consistent and up to date
Responsible for the construction of materials and training sessions to build knowledge
Partner with Sector teams, agencies and third parties in the adoption of Creative X
Develop reports to monitor and track Creative X most relevant KPI’s

What we offer

Opportunities to learn and develop every day through a wide range of programs
Internal digital platforms that promote self-learning
Development programs according to Leadership skills
Specialized training according to the role
Learning experiences with internal and external providers
Recognition programs for seniority, behavior, leadership, moments of life, among others
Financial wellness programs that will help you reach your goals in all stages of life
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle
Wellness Line for family
Agreements and Discounts for family

Marketing Analyst

We are looking for a Marketing Analyst to support attribution strategy and marke...

Location

United States , Fairfield

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 3 years of practical experience working with call tracking platforms such as CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or comparable tools
Strong understanding of multi-channel attribution across paid search, paid social, display advertising, direct mail, and organic marketing
Demonstrated ability to organize ambiguous business inputs into logical, scalable taxonomy and reporting structures
Excellent communication skills with the ability to lead discovery sessions, align stakeholders, and present recommendations clearly
High attention to detail with strong documentation and process discipline
Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and Google Ads
Familiarity with CRM marketing workflows and performance reporting environments

Job Responsibility

Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps
Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages
Create a structured naming framework and recommend an account hierarchy that supports future growth and simplifies ongoing management
Produce detailed documentation that outlines taxonomy rules, usage examples, and governance practices for maintaining accurate number assignment over time
Update existing call tracking assets by applying revised labels, tags, and account mappings across active numbers
Partner with reporting and operational stakeholders to test changes and confirm that attribution data is flowing correctly into business intelligence and call center reporting
Support marketing measurement efforts by helping connect call tracking practices with broader digital analytics and campaign reporting needs

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Marketing Analyst

We are looking for a Marketing Analyst to support attribution strategy and marke...

Location

United States , Fairfield

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 3 years of practical experience working with call tracking platforms such as CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or comparable tools
Strong understanding of multi-channel attribution across paid search, paid social, display advertising, direct mail, and organic marketing
Demonstrated ability to organize ambiguous business inputs into logical, scalable taxonomy and reporting structures
Excellent communication skills with the ability to lead discovery sessions, align stakeholders, and present recommendations clearly
High attention to detail with strong documentation and process discipline
Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and Google Ads
Familiarity with CRM marketing workflows and performance reporting environments
Exposure to BI platforms such as Power BI, Looker, or Tableau is a plus, especially in multi-location or multi-service-line organizations

Job Responsibility

Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps
Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages
Create a structured naming framework and recommend an account hierarchy that supports future growth and simplifies ongoing management
Produce detailed documentation that outlines taxonomy rules, usage examples, and governance practices for maintaining accurate number assignment over time
Update existing call tracking assets by applying revised labels, tags, and account mappings across active numbers
Partner with reporting and operational stakeholders to test changes and confirm that attribution data is flowing correctly into business intelligence and call center reporting
Support marketing measurement efforts by helping connect call tracking practices with broader digital analytics and campaign reporting needs

What we offer

medical, vision, dental, and life and disability insurance
eligibility to enroll in company 401(k) plan

Fulltime

Marketing Analyst

We are looking for a Marketing Analyst to support marketing automation initiativ...

Location

United States , Golden Valley

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Health Sciences, Information Systems, or a related discipline
3 plus years of experience in business analysis, marketing operations, healthcare marketing technology, or a similar field
3 plus years of experience managing or coordinating projects in a cross-functional environment
Proficiency with data and reporting tools such as Excel, SQL, or Power BI, along with hands-on experience using marketing automation or CRM platforms like Microsoft Dynamics or Salesforce
Working knowledge of lead scoring methods, lifecycle frameworks, and processes that support sales enablement
Experience operating in regulated environments with attention to compliance, privacy, and data governance standards
Strong communication skills with the ability to explain technical concepts clearly and present data-driven insights to non-technical audiences

Job Responsibility

Direct marketing technology initiatives by building and improving automated workflows, audience segmentation plans, and cross-channel campaigns that increase engagement and measurable performance
Partner with marketing stakeholders to develop, deploy, and evaluate campaigns using Dynamics 365 Marketing or comparable automation platforms
Facilitate user onboarding and educational sessions that help teams adopt new automation capabilities and use platform features effectively
Assess and enhance the Dynamics 365 marketing environment to better support lead generation efforts, sales alignment, and ongoing customer engagement activities
Gather business requirements from stakeholders and convert them into practical automation solutions, including lead scoring structures and journey-based campaign logic
Review nurture programs regularly and refine them based on audience behavior, channel effectiveness, and patient engagement objectives
Perform system audits and uphold data quality standards to support regulatory expectations and privacy requirements within a healthcare setting
Coordinate with technical teams on integrations connecting CRM, marketing systems, and compliance-related tools to improve operational efficiency
Contribute to the expansion of digital marketing processes and technologies that support continued commercial growth

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Marketing Analyst

We are looking for a Marketing Analyst to support marketing automation initiativ...

Location

United States , Golden Valley

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Health Sciences, Information Systems, or a related discipline
3 plus years of experience in business analysis, marketing operations, healthcare marketing technology, or a similar field
3 plus years of experience managing or coordinating projects in a cross-functional environment
Proficiency with data and reporting tools such as Excel, SQL, or Power BI, along with hands-on experience using marketing automation or CRM platforms like Microsoft Dynamics or Salesforce
Working knowledge of lead scoring methods, lifecycle frameworks, and processes that support sales enablement
Experience operating in regulated environments with attention to compliance, privacy, and data governance standards
Strong communication skills with the ability to explain technical concepts clearly and present data-driven insights to non-technical audiences

Job Responsibility

Direct marketing technology initiatives by building and improving automated workflows, audience segmentation plans, and cross-channel campaigns that increase engagement and measurable performance
Partner with marketing stakeholders to develop, deploy, and evaluate campaigns using Dynamics 365 Marketing or comparable automation platforms
Facilitate user onboarding and educational sessions that help teams adopt new automation capabilities and use platform features effectively
Assess and enhance the Dynamics 365 marketing environment to better support lead generation efforts, sales alignment, and ongoing customer engagement activities
Gather business requirements from stakeholders and convert them into practical automation solutions, including lead scoring structures and journey-based campaign logic
Review nurture programs regularly and refine them based on audience behavior, channel effectiveness, and patient engagement objectives
Perform system audits and uphold data quality standards to support regulatory expectations and privacy requirements within a healthcare setting
Coordinate with technical teams on integrations connecting CRM, marketing systems, and compliance-related tools to improve operational efficiency
Contribute to the expansion of digital marketing processes and technologies that support continued commercial growth

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Marketing Analyst

We are actively seeking experienced Marketing Analysts to join our talent networ...

Location

United States , Charlotte

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

2+ years of experience in marketing analytics, digital analytics, or related roles
Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
Experience with reporting and visualization tools (Tableau, Power BI, Looker, or similar)
Strong analytical and problem-solving skills with attention to detail
Ability to translate data into business insights and recommendations
Understanding of digital marketing channels and performance metrics

Job Responsibility

Analyze marketing campaign performance across digital channels including email, paid media, web, and social
Develop dashboards and reports to track KPIs such as ROI, CAC, conversion rates, and engagement metrics
Translate complex data sets into clear insights and actionable recommendations for marketing and leadership teams
Support A/B testing and experimentation strategies to optimize campaigns and user journeys
Monitor funnel performance and identify opportunities for improvement across the customer lifecycle
Collaborate with marketing, product, and sales teams to align reporting and business goals
Maintain data integrity and ensure accuracy across analytics platforms and reporting tools
Present findings and insights to stakeholders in a clear, compelling way

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

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