Marketing Analyst

• Own and evolve reporting frameworks that measure performance across digital (paid search, display, social) and direct mail campaigns, providing actionable insights on conversion, ROI, and funnel behavior
• Leverage tools like Google Analytics, Adobe Analytics, and internal tracking platforms to analyze marketing touchpoints and customer journey behaviors
• Develop and implement multi-touch and next-stage attribution methodologies to better understand incremental lift across marketing channels
• Support and enhance marketing mix models, A/B test design, and response modeling to guide spend allocation and offer strategy
• Collaborate with marketing, data science, and finance teams to optimize campaign performance, creative strategy, and acquisition cost efficiency
• Create clear, executive-friendly dashboards and performance updates to guide ongoing marketing decision-making

• Bachelor’s degree in Marketing Analytics, Business, Statistics, or related field
• 6-10 years of experience in marketing analytics within a data-rich environment, preferably financial services, fintech, or digital subscription businesses
• Deep knowledge of Google Analytics and/or Adobe Analytics, with experience navigating UTM strategy, path analysis, and digital engagement metrics
• Hands-on experience with direct mail campaign analysis, including offer testing and segmentation
• Familiarity with next-touch attribution, media mix modeling, or other advanced marketing measurement techniques
• Strong SQL skills and experience with data visualization tools (Tableau etc.)
• Exposure to marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
• Understanding of cloud data infrastructure (Snowflake, AWS) is a plus

Understanding of cloud data infrastructure (Snowflake, AWS)

• medical
• vision
• dental
• life and disability insurance
• eligibility to enroll in company 401(k) plan