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This position is responsible for an analytics function which supports sales, strategic and marketing planning, product development, and Brightstar customer needs. This position will be primarily focused historical market and industry analysis, trend forecasting and recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new products and games.
Job Responsibility:
Works with the Account Teams in order to provide detailed and thorough market and content analysis on an on-going basis
Ensures the accuracy and quality of data
Identifies trends and relationships of variables in a dataset and make recommendations
Assists in the preparation of forecasts for new game launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends
Works in cooperation with other analysts to maintain internal databases, create custom reports, and generate case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives
Assists in the designs and administration of complex retail analyses for use in modeling for optimal site selection and retailer distribution and placement, sales performance, market segmentation, product positioning, promotions, inventory management, product mix optimization
Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations
Assists in the development of strategic sales plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking
Assists with analysis in order to support recommendation development, and presentations for selected customer accounts and products
Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution
Other duties as necessary
Requirements:
BA or BS or equivalent with a quantitative concentration such as Mathematics, Computer Science, or Statistics
3-5 years corporate work experience
Highly organized with ability to multi-task and meet deadlines
Excellent analytical skills and detail-oriented
Self-motivated, able to work both independently and as part of a team
Technical proficiency and willingness to learn new technologies
Strong abilities in statistical and data analysis and excellent presentation and organizational skills
Must have strong proficiency in Excel and PowerPoint
Experience with SQL, Python or R, or similar tools
Nice to have:
Experience with dashboard development in Tableau or Power BI is a plus