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Marketing Analyst - Geo

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Catawiki

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Location:
Netherlands , Amsterdam

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for a Marketing Analyst to become the analytical backbone of our market strategy. You will sit at the intersection of Marketing and Insights. Your core mission is to understand where growth will come from across European markets, why, and how we should allocate budget to capture it.

Job Responsibility:

  • Build deep GEO intelligence: Analyse performance by market (traffic, conversion, LTV, CPA, GMV) and identify drivers behind growth or decline
  • Spot market opportunities using demand/supply signals, category strengths, cultural trends, and buyer behaviour
  • Run market opportunity sizing (TAM/SAM thinking) and help shape market prioritisation
  • Detect anomalies early (efficiency shifts, demand drops, category/geography mismatches)
  • Partner with Category Marketing to identify the best category–market combinations for growth
  • Act as the go-to expert for “What’s happening in Italy, France, Spain, NL… and why?”
  • Guide market-level budget allocation: Recommend shifting budgets across markets based on ROI, opportunity and predicted impact
  • Support quarterly/annual planning with geo-led scenarios and growth theses
  • Help build playbooks for top markets
  • Run incrementality & measurement work: Design and analyse geo-based experiments (geo splits, holdouts, lift studies)
  • Translate test results into clear recommendations: scale, pause, or adjust
  • Develop a practical, business-ready attribution POV for markets
  • Work closely with Data/Insights to refine measurement frameworks and ensure KPI consistency
  • Be a core member of the GEO working model: Provide market insights that underpin GEO strategies, targets, and growth plans
  • Collaborate with finance, marketing and data to ensure decisions are grounded in robust analysis

Requirements:

  • ~4–7 years of experience in marketing analytics, growth analytics, or market intelligence
  • Comfortable working with large datasets and translating them into insights and recommendations
  • Hands-on experience with incrementality testing, attribution logic, and performance diagnostics
  • Strong SQL skills
  • Experience with BI tools (e.g. Looker, Tableau, Power BI)
  • Comfortable working with data teams on models and pipelines
  • Commercial & outcome-driven
  • A clear communicator & cross-functional partner
  • Structured, curious and pragmatic

Nice to have:

  • Python/R are a plus
  • Experience in marketplaces, e-commerce, or multi-country setups is a plus
What we offer:
  • €100 Catavoucher upon joining
  • €50 Catavoucher on each birthday
  • An extra day off each year to "Pursue Your Passion"
  • Additional time off for significant work anniversaries (3, 5, 8, 10 years)
  • Extra leave for life’s big moments like marriage, engagements, or moving house
  • Learning & Development initiatives including clear development plans and mentorship programmes

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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