CrawlJobs Logo
360 Resourcing Solutions Logo 360 Resourcing Solutions · -

Marketing AI Lead

United Kingdom, Liverpool 39999.00 - 40000.00 GBP / Year · Job Posted March 21, 2026
Apply Position
Job Link Share

Job Description

This is a newly created role, built to ensure that Homes for Students stays ahead of that curve. As Marketing AI Lead, you will be responsible for making HFS and its portfolio of properties highly visible, credible and accurately represented across AI-powered search platforms, large language models, answer engines and emerging generative discovery channels.

Job Responsibility

  • GEO and LLM Visibility Strategy
  • Digital Asset Optimisation
  • Physical Property Representation
  • AI Tool Integration and Workflow Development
  • Research, Intelligence and Forward Planning
  • Collaboration and Knowledge Sharing
  • Performance Measurement and Reporting

Requirements

  • Degree-level education, ideally in Computer Science, AI, Data Science or Digital Marketing
  • Two to three years' professional experience in digital marketing, SEO or AI applications
  • Working knowledge of large language models, generative AI and AI-powered search
  • Experience using AI tools professionally (ChatGPT, Claude, Perplexity, Gemini or equivalent)
  • Solid grasp of SEO principles, content strategy and digital analytics
  • Strong written communication skills, including the ability to explain technical concepts clearly
  • Intellectually curious, self-directed and comfortable with ambiguity and rapid change

Nice to have

  • Experience with schema.org markup, structured data and knowledge graph optimisation
  • Familiarity with GEO frameworks and LLM content auditing methodologies
  • Experience in property, student accommodation, hospitality or multi-site consumer sectors
  • Exposure to AI workflow automation tools (Zapier, Make, n8n or similar)
  • Basic coding skills (Python, JavaScript) or comfort working alongside developers
  • Experience producing AI-readiness audits or visibility reports for digital assets

What we offer

  • Hybrid and flexible working arrangements
  • Company pension scheme
  • Generous annual leave entitlement
  • A day off for your Birthday
  • Access to a wide range of AI tools and platforms, supported and funded by the business
  • Direct involvement in shaping how a major PBSA operator approaches AI marketing strategy
  • Clear pathway for progression as the AI function grows
360 Resourcing Solutions - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Marketing AI Lead

8 matching positions

Growth Marketing Lead (AI-native)

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly ...
Location
Location
United States , New York, New York, Pennsylvania, Illinois, Colorado, California
Salary
Salary:
121479.45 - 242958.91 USD / Year
comcastadvertising.com Logo
Comcast Advertising
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience scaling self-serve or PLG inbound
  • Strong fluency across paid search, paid social, and digital video
  • Familiarity with CTV ecosystems
  • Proven track record improving performance metrics (e.g., ROAS, CAC)
  • Comfort owning strategy and execution autonomously
  • AI-fluent and automation-oriented
  • Builder mindset
  • You should be equally comfortable both launching campaigns yourself and explaining strategic direction / performance tradeoffs to leaders
  • 7-10 Years Relevant Work Experience
  • Bachelor's Degree
Job Responsibility
Job Responsibility
  • Scale the Paid Demand Engine
  • Hands-on Channel Management
  • AI-Driven Iteration & Messaging
  • Revenue-Aligned Optimization
What we offer
What we offer
  • Medical, prescription, vision, and dental insurance for eligible employees
  • 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
  • Paid time off including eight observed company holidays and flex time
  • Exclusive perks + discounts, including tuition assistance, commuter benefits and more!
  • Fulltime
Read More
Arrow Right

Lead, Marketing Strategy & AI Transformation

As Lead, you will be a pivotal member of our Marketing Strategy team at Palo Alt...
Location
Location
United States , Santa Clara
Salary
Salary:
Not provided
paloaltonetworks.com Logo
Palo Alto Networks
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years relevant work experience
  • At least 3 years in management consulting (McKinsey, Bain, BCG, Deloitte, etc.), private equity or top-tier tech strategy or “bizops” functions (Google, Facebook, Amazon, etc.)
  • MBA graduate from a top-tier B-school or similar academic credentials or “direct promote” in Consulting
  • Effective verbal and written communication ability and comfort with both business and technical discussions with senior audiences
  • Experience in building relationships and leading through influence
  • Experience managing projects and large-scale transformations
  • Self-starter who thrives in fast-paced, high-growth environments with minimal supervision
Job Responsibility
Job Responsibility
  • Drive the AI transformation across the Marketing Organization - architect the product and scale the AI first working model across the organization
  • Position yourself as the Strategy “right hand” and trusted advisor across the marketing organization
  • Develop a deep understanding and expertise around our Marketing capabilities including Brand, Product, Demand Gen, Digital, Events, Field Marketing, Comms
  • Structure and break down complex business problems, develop a hypothesis, drive analysis and deliver recommendations
  • Work collaboratively across a cross-functional set of stakeholders to gather the right information, pressure test your hypothesis, co-create deliverables, accelerate execution and unlock value
  • Develop and present high-quality recommendation and deliverables (Google Slides, Google Doc / Memos) for executive level consumption
  • Support strategy / business planning processes and assist with developing strategic capabilities across the organization
  • Drive change across the organization and be willing to wear multiple hats (strategy development, project management and execution) to do it what it takes to “move the needle” and drive impact
  • Fulltime
Read More
Arrow Right

Global Product Marketing Lead, Business AI

Meta is seeking a Global Product Marketing Lead to join our team. This leader wi...
Location
Location
United States , San Francisco
Salary
Salary:
190000.00 - 258000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BA/BS degree
  • 12+ years experience in product marketing
  • Experience with B2B and GenAI products, with an understanding of industry competitive landscape, trends, and business models
  • Analytical skills and experience using data to inform marketing strategies and decisions
  • Experience leading complex, multi-functional initiatives with a track record of measurable success
  • Communication and collaboration skills to influence stakeholders and build consensus across functions
  • Proven leadership skills with experience mentoring and developing talent
  • Experience working in a constantly evolving and ambiguous work environment
  • Customer-centric experience
Job Responsibility
Job Responsibility
  • Develop and execute global product marketing strategy for a portfolio of Business AI products to drive adoption and revenue growth across markets
  • Lead market assessments (quantitative + qualitative) and competitive/customer insights to shape roadmap prioritization and launch sequencing with Product, Engineering, and Design
  • Own positioning, narrative, and messaging for Business AI solutions across key audiences, ensuring clarity, consistency, and technical accuracy
  • Own end-to-end go-to-market strategy for a portfolio, coordinating launch plans, customer communications, and product documentation inputs
  • Drive scaled GTM activations and field readiness via enablement (playbooks, FAQs, training) across sales and partnerships teams
  • Lead complex cross-functional execution and operating rhythms across Product, Engineering, Design, Data Science, Sales, Partnerships, Communications, Policy and Legal to deliver high-quality outcomes
  • Ensure regional and vertical alignment with modular playbooks that balance global consistency with market-specific flexibility
  • Serve as an organizational thought leader and mentor—building effective stakeholder relationships while championing a collaborative environment and responsible AI marketing practices
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Product Marketing Lead, Social & AI, Facebook

We are seeking an experienced Product Marketing Lead to drive product strategy a...
Location
Location
United States , Menlo Park, CA +1 location
Salary
Salary:
190000.00 - 258000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in marketing, strategy, operations, partnerships, or a similar field
  • 5+ years of experience with team leadership and people management, including experience managing people managers or experienced individual contributors
  • Experience working on AI products, ideally for a consumer audience
  • Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns
  • Demonstrated understanding and active use of consumer AI products and technologies
  • Communication and presentation skills that can be adapted for audiences at all knowledge and levels across the organization
  • Bachelor’s Degree in Business, Marketing or Creative discipline
Job Responsibility
Job Responsibility
  • Manage an industry-leading product marketing team focused on Social & AI products
  • Lead large-scale go-to-market initiatives partnering with cross-functional teams (e.g. Product Management, Brand Marketing, Product Growth, Insights, Creative, Data Science, etc.)
  • Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams
  • Serve as the single-threaded owner for Social/AI products on Facebook to inform, develop, and execute complex, sometimes cross-organization go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans
  • Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers
  • Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features
  • Have a pulse on the consumer AI landscape to identify opportunities for differentiation – both at the product and marketing level
  • Drive alignment across product and marketing cross-functional teams to unify our strategy and goals for Social AI, ensuring seamless integration with the broader Facebook ecosystem
  • Provide thought leadership and recommendations working across the Social AI portfolio, shepherding product strategy and development
  • Navigate a variety of internal and external stakeholders to influence, align, and drive execution
What we offer
What we offer
  • bonus
  • equity
  • benefits
Read More
Arrow Right

Lead Product Marketing Manager, AI

As the Lead Product Marketing Manager for AI, you’ll own the go-to-market strate...
Location
Location
United States , San Francisco
Salary
Salary:
200000.00 - 215000.00 USD / Year
sentry.io Logo
Sentry
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in product marketing with a proven track record of launching and growing technical products
  • Experience marketing to software engineers or machine learning teams
  • Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch
  • Stellar written and verbal communication skills
Job Responsibility
Job Responsibility
  • Lead the product marketing strategy and drive adoption for Sentry's agent monitoring solution
  • Drive adoption of Sentry’s AI-powered features
  • Build campaigns and content for AI-native teams
  • Be the voice of the AI builder
  • Craft sharp, technically accurate messaging
  • Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content
What we offer
What we offer
  • Incentive compensation
  • Equity grants
  • Paid time off
  • Group health insurance coverage
  • Fulltime
Read More
Arrow Right

Lead Product Marketing Manager, AI

As the Lead Product Marketing Manager for AI, you’ll own the go-to-market strate...
Location
Location
United States , San Francisco
Salary
Salary:
200000.00 - 215000.00 USD / Year
sentry.io Logo
Sentry
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in product marketing with a proven track record of launching and growing technical products
  • Experience marketing to software engineers or machine learning teams
  • Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch
  • Stellar written and verbal communication skills
Job Responsibility
Job Responsibility
  • Lead the product marketing strategy and drive adoption for Sentry's agent monitoring solution
  • Drive adoption of Sentry’s AI-powered features
  • Build campaigns and content for AI-native teams
  • Be the voice of the AI builder
  • Craft sharp, technically accurate messaging
  • Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content
What we offer
What we offer
  • Incentive compensation
  • Equity grants
  • Paid time off
  • Group health insurance coverage
  • Fulltime
Read More
Arrow Right

AI Transformation Lead, AI Acceleration Program

We are searching for an AI Transformation Lead, a director-level individual cont...
Location
Location
United States , Redmond
Salary
Salary:
130900.00 - 251900.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Business Administration or related field AND 4+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR Bachelor's Degree in Business, Finance, Economics, Liberal Arts, Computer Science, or related field AND 6+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR equivalent experience
  • 4+ years experience in Strategy, Management Consulting, and/or Finance
  • Experience leading AI-enabled, digital, or data-driven transformation initiatives
  • Background in strategy, operations and value realization programs
  • Experience working in highly matrixed organizations with engineering and data teams
Job Responsibility
Job Responsibility
  • Define enterprise transformation strategies aligned to AI Acceleration priorities
  • Translate AI strategy into actionable transformation roadmaps across financial models, workflows, and decision structures
  • Identify systemic barriers to AI value realization and drive scalable solutions
  • Partner with engineering, data, finance, landing & adoption, and business leaders to embed transformation thinking into AI solution design
  • Bridge strategy and execution by scaling pilots into enterprise capabilities
  • Influence priorities, sequencing, and trade-offs across stakeholder groups
  • Orchestrate alignment across program team, product, engineering, and operations
  • Drive clarity and decision-making in complex, ambiguous environments
  • Define success metrics for transformation outcomes including adoption, efficiency, and business impact
  • Partner with analytics and finance teams to track and communicate value realization
  • Fulltime
Read More
Arrow Right
New

Ai Lead Application Architecture - Vice President

We are seeking a highly experienced and technically proficient Sr Applied AI Eng...
Location
Location
India , Pune
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15 years of relevant experience in leading Apps Development or systems design role
  • Extensive experience system analysis and in programming of software applications
  • Demonstrable exposure and practical experience with AI development
  • Knowledge of capital market is plus
  • Experience in managing and implementing successful projects
  • Subject Matter Expert (SME) in at least one area of Applications Development
  • Ability to adjust priorities quickly as circumstances dictate
  • Demonstrated leadership and project management skills
  • Consistently demonstrates clear and concise written and verbal communication
  • Bachelor’s degree/University degree or equivalent experience
Job Responsibility
Job Responsibility
  • Lead the design, development, and implementation of complex middleware applications using Java and Spring Boot: Utilize AI-powered code generation tools (e.g., Devin, Copilot, Codex) to accelerate development, automate boilerplate code, suggest optimal implementations, and enforce architectural patterns. Leverage AI for design pattern identification and complex system architecture validation
  • Architect and optimize database interactions with Oracle, SQL, and MongoDB, ensuring high performance and data integrity: Employ AI to analyze database query performance, suggest advanced indexing strategies, optimize schema designs, and generate efficient SQL/NoSQL queries. AI-driven tools can also assist in predicting database load and recommending scaling solutions
  • Drive the adoption and continuous improvement of CI/CD pipelines to facilitate rapid and reliable software delivery: Integrate AI into CI/CD processes for intelligent test case generation, predictive failure analysis, automated code vulnerability scanning, and optimization of pipeline execution times based on historical data
  • Collaborate with cross-functional teams, including product management, QA, and operations, to define requirements, design solutions, and deliver high-quality software:Use AI-powered communication and summarization tools (e.g., Claude) to streamline requirement gathering, document analysis, and stakeholder communication. AI can also assist in translating technical designs into accessible formats for various audiences
  • Mentor and provide technical guidance to junior and mid-level software engineers, fostering a culture of technical excellence and continuous learning: Leverage AI platforms for personalized learning paths, automated code feedback, and explanations of complex technical concepts. Encourage junior engineers to adopt AI-driven development practices
  • Actively research and experiment with AI technologies to identify opportunities for enhancing developer productivity, automating tasks, and improving software quality:Continuously explore emerging AI tools and techniques (such as Anti Gravity for complex problem-solving) and assess their applicability to our development ecosystem
  • Participate in code reviews, ensuring adherence to coding standards, best practices, and architectural guidelines: Utilize AI-powered code analysis tools to pre-scan code for potential bugs, security vulnerabilities, performance bottlenecks, and style deviations, allowing human reviewers to focus on higher-level logic and design
  • Troubleshoot and resolve complex technical issues, ensuring the stability and performance of production systems: Implement AI-driven anomaly detection in monitoring systems, leverage AI for rapid log analysis and root cause identification, and automate incident response workflows
  • Contribute to the strategic planning and technical roadmap for our middleware platforms: Employ AI to analyze industry trends, forecast technology evolution, assess the impact of new features, and prioritize roadmap initiatives based on data-driven insights
  • Conduct tasks related to feasibility studies, time and cost estimates, IT planning, risk technology, applications development, and model development: Utilize AI for data synthesis, predictive modeling for estimations, identification of potential IT risks, and accelerated model prototyping and validation
  • Fulltime
Read More
Arrow Right