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Marketing AI Lead

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360 Resourcing Solutions

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Location:
United Kingdom , Liverpool

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Category:
-

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Contract Type:
Not provided

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Salary:

39999.00 - 40000.00 GBP / Year

Job Description:

This is a newly created role, built to ensure that Homes for Students stays ahead of that curve. As Marketing AI Lead, you will be responsible for making HFS and its portfolio of properties highly visible, credible and accurately represented across AI-powered search platforms, large language models, answer engines and emerging generative discovery channels.

Job Responsibility:

  • GEO and LLM Visibility Strategy
  • Digital Asset Optimisation
  • Physical Property Representation
  • AI Tool Integration and Workflow Development
  • Research, Intelligence and Forward Planning
  • Collaboration and Knowledge Sharing
  • Performance Measurement and Reporting

Requirements:

  • Degree-level education, ideally in Computer Science, AI, Data Science or Digital Marketing
  • Two to three years' professional experience in digital marketing, SEO or AI applications
  • Working knowledge of large language models, generative AI and AI-powered search
  • Experience using AI tools professionally (ChatGPT, Claude, Perplexity, Gemini or equivalent)
  • Solid grasp of SEO principles, content strategy and digital analytics
  • Strong written communication skills, including the ability to explain technical concepts clearly
  • Intellectually curious, self-directed and comfortable with ambiguity and rapid change

Nice to have:

  • Experience with schema.org markup, structured data and knowledge graph optimisation
  • Familiarity with GEO frameworks and LLM content auditing methodologies
  • Experience in property, student accommodation, hospitality or multi-site consumer sectors
  • Exposure to AI workflow automation tools (Zapier, Make, n8n or similar)
  • Basic coding skills (Python, JavaScript) or comfort working alongside developers
  • Experience producing AI-readiness audits or visibility reports for digital assets
What we offer:
  • Hybrid and flexible working arrangements
  • Company pension scheme
  • Generous annual leave entitlement
  • A day off for your Birthday
  • Access to a wide range of AI tools and platforms, supported and funded by the business
  • Direct involvement in shaping how a major PBSA operator approaches AI marketing strategy
  • Clear pathway for progression as the AI function grows

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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