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This is a newly created role, built to ensure that Homes for Students stays ahead of that curve. As Marketing AI Lead, you will be responsible for making HFS and its portfolio of properties highly visible, credible and accurately represented across AI-powered search platforms, large language models, answer engines and emerging generative discovery channels.
Job Responsibility:
GEO and LLM Visibility Strategy
Digital Asset Optimisation
Physical Property Representation
AI Tool Integration and Workflow Development
Research, Intelligence and Forward Planning
Collaboration and Knowledge Sharing
Performance Measurement and Reporting
Requirements:
Degree-level education, ideally in Computer Science, AI, Data Science or Digital Marketing
Two to three years' professional experience in digital marketing, SEO or AI applications
Working knowledge of large language models, generative AI and AI-powered search
Experience using AI tools professionally (ChatGPT, Claude, Perplexity, Gemini or equivalent)
Solid grasp of SEO principles, content strategy and digital analytics
Strong written communication skills, including the ability to explain technical concepts clearly
Intellectually curious, self-directed and comfortable with ambiguity and rapid change
Nice to have:
Experience with schema.org markup, structured data and knowledge graph optimisation
Familiarity with GEO frameworks and LLM content auditing methodologies
Experience in property, student accommodation, hospitality or multi-site consumer sectors
Exposure to AI workflow automation tools (Zapier, Make, n8n or similar)
Basic coding skills (Python, JavaScript) or comfort working alongside developers
Experience producing AI-readiness audits or visibility reports for digital assets
What we offer:
Hybrid and flexible working arrangements
Company pension scheme
Generous annual leave entitlement
A day off for your Birthday
Access to a wide range of AI tools and platforms, supported and funded by the business
Direct involvement in shaping how a major PBSA operator approaches AI marketing strategy
Clear pathway for progression as the AI function grows