CrawlJobs Logo
Air Canada Logo Air Canada · -

Marketing Advisor - Media Planning and Performance

Canada, Toronto Employment contract · Job Posted June 15, 2026
Apply Position
Job Link Share

Job Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.\n\nThe Marketing Advisor - Media Planning & Performance is responsible for the buying, execution and optimization of all digital media campaigns for Air Canada & Aeroplan. This role bridges media planning and hands on performance execution, ensuring digital media investments across search, social, and programmatic channels are activated flawlessly, optimized continuously, and deliver against key business objectives including revenue, bookings, and co branded credit card acquisition. The role works cross functionally with analytics, digital specialists, and agency/media partners.

Job Responsibility

  • Lead the activation, and optimization of paid digital media campaigns across search, social, and programmatic platforms (e.g., Google, Meta, LinkedIn, DV360)
  • Own end to end campaign setup, including targeting, bidding strategies, ad placements, tracking, tagging, and conversion measurement across all channels
  • Maintain financial control over media budgets, ensuring spend is optimized and paced appropriately across search, social, and programmatic investments
  • Monitor in flight performance against KPIs, identifying optimization opportunities and performance risks across channels
  • Optimize bids, budgets, audiences, placements, and creative rotation using data driven insights
  • Partner with Marketing Communications and Creative teams to recommend and execute cross channel testing opportunities, including audience, creative, and messaging tests
  • Conduct A/B testing to refine performance across SEM, social, and programmatic media
  • Analyze campaign performance by combining paid media data with internal data sources (e.g., bookings, revenue, site behavior) to generate actionable insights
  • Deliver regular performance reporting highlighting trends, learnings, and opportunities for improvement across channels
  • Contribute to the improvement of media execution, optimization, and reporting processes in collaboration with the Manager, Paid Digital Media
  • Manage relationships with media and technology partners to stay current on platform capabilities, innovations, and beta opportunities
  • Manage multiple campaigns concurrently while maintaining clear communication with internal stakeholders

Requirements

  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
  • 3–5 years of experience in digital paid media with hands on experience across search, social, and programmatic channels
  • Practical experience with platforms such as Google Ads, Meta, DV360, Campaign Manager, and associated analytics tools
  • Experience within the travel industry or banking (specifically credit card acquisition) considered a strong asset
  • Knowledge of the principles of advertising, marketing and media
  • Knowledge of all aspects of digital paid media as it pertains to display, social & search
  • Digital media buying experience is essential
  • Possesses a data-driven mind-set to support effective decision making and for proving success, with a strong ability to use and interpret data to identify insights and opportunities
  • Experience leveraging both internal and third party data sources to assess media effectiveness
  • Proficiency with media tools
  • ComScore, AdWords, DV360, Campaign Manager, Adobe Analytics & GA360
  • Ability to learn and grasp new technologies and tools quickly
  • Proficiency with Office suite
  • Word, Excel & PowerPoint
  • Excellent written and oral communication skills
  • Experience working with tight timelines in a dynamic and fast paced environment
  • Strong communication and collaboration skills, with comfort working cross functionally
  • Ability to perform in a fast paced, deadline driven environment with multiple initiatives running in parallel
  • Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment
  • Based on equal qualifications, preference will be given to bilingual candidates

Nice to have

  • Experience within the travel industry or banking (specifically credit card acquisition)
  • Bilingual candidates

What we offer

  • Diversity and Inclusion initiatives
  • Equal opportunity employer
  • Accessible and rewarding work environment
Air Canada - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Marketing Advisor - Media Planning and Performance

8 matching positions

Director of Sales and Marketing

The Director of Sales & Marketing (DOSM) is responsible for leading the overall ...
Location
Location
United States , West Palm Beach
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
August 01, 2026
Flip Icon
Requirements
Requirements
  • Bachelor’s degree preferred in Hospitality Management, Business, Marketing, or a related field
  • Minimum of 5+ years of progressive hotel/resort sales experience, with at least 2+ years in a DOSM/DOS leadership role within a full-service, lifestyle, or luxury property
  • Marriott experience strongly preferred, including proficiency in CI/TY and familiarity with Marriott sales, revenue, and distribution systems
  • Proven success driving group, leisure, and high-end transient revenue in competitive resort or destination markets
  • Strong background in direct selling, strategic account development, and leveraging Marriott channel strategies
  • Exceptional communication and negotiation skills, with the ability to influence ownership, brand stakeholders, and high-value clients
  • A dynamic, entrepreneurial leader who thrives in a fast-paced, performance-driven luxury resort environment
  • Experience in resort, spa, or wellness-driven properties is highly preferred
  • Florida market experience highly preferred.
Job Responsibility
Job Responsibility
  • Lead all sales and marketing efforts with a strong focus on group, luxury leisure, corporate retreat, and social event demand, aligned with Autograph Collection brand standards and Marriott commercial strategies
  • Develop and execute a comprehensive Sales & Marketing Business Plan aligned with revenue goals, Autograph Collection positioning, and ownership objectives
  • Drive direct sales efforts utilizing Marriott global sales resources, CI/TY, and Bonvoy channels, alongside proactive prospecting, client engagement, and industry participation
  • Build and strengthen relationships with Marriott Global Sales, luxury travel advisors, and key feeder markets while expanding new business opportunities
  • Strategically manage key accounts across corporate, association, SMERF, and high-end leisure segments, with an emphasis on long-term revenue growth
  • Partner closely with Revenue Management to optimize pricing, segmentation, and channel mix, leveraging Marriott systems and distribution strategies
  • Lead, mentor, and inspire the sales and marketing team, fostering a high-performance culture rooted in accountability, collaboration, and service excellence
  • Oversee marketing initiatives that balance Autograph Collection brand identity with localized storytelling, including digital strategy, social media, partnerships, and public relations
  • Cultivate relationships within the local and regional community, including destination organizations, corporate partners, and luxury travel networks
  • Prepare and present accurate forecasts, reporting, and performance analysis to ownership, executive leadership, and Marriott stakeholders
What we offer
What we offer
  • Medical
  • Dental
  • Vision
  • Supplemental Insurance
  • Life Insurance
  • 401K
  • PTO
  • Holiday Pay
  • Hotel Discounts.
  • Fulltime
Read More
Arrow Right

VP, Digital Performance Marketing

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re c...
Location
Location
United States , Overland Park; Frisco; Bellevue
Salary
Salary:
257800.00 - 348800.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
  • 15+ years of experience in digital marketing, performance marketing, or growth leadership
  • Proven success leading enterprise-scale customer acquisition and digital activation strategies
  • Deep expertise in audience strategy, CRM, experimentation, and marketing analytics
  • Experience partnering with media, product, analytics, and technology teams
  • Strong executive presence and ability to lead in matrixed environments
  • Track record of modernizing marketing through data, AI, and automation
  • Experience in telecom, subscription, or e-commerce businesses preferred
Job Responsibility
Job Responsibility
  • Serve as the enterprise owner for digital performance marketing across the pre-transaction customer journey
  • Translate enterprise and marketing priorities into scalable digital activation that drives growth and improves traffic quality
  • Establish governance, decision frameworks, and performance forums across Marketing, Media, Digital Commerce, Product, and Analytics
  • Build capabilities in audience strategy, experimentation, personalization, and AI-enabled optimization
  • Set enterprise strategy and operating model for digital performance marketing
  • Own audience segmentation, targeting frameworks, and personalization logic
  • Lead cross-channel campaign activation across digital and merchandising surfaces
  • Optimize non-transactional digital experiences including landing pages and messaging
  • Partner with Media on channel strategy, traffic quality, and campaign performance
  • Act as strategic advisor during campaign planning to ensure digital readiness
What we offer
What we offer
  • Medical, dental and vision insurance
  • Flexible spending account
  • 401(k)
  • Employee stock grants
  • Employee stock purchase plan
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Fulltime
Read More
Arrow Right

Senior Regional Marketing Advisor, APAC & Greater China

Senior Regional Marketing Advisor, APAC & Greater China. Sales Enablement & Stra...
Location
Location
Hong Kong, Singapore
Salary
Salary:
Not provided
bombardier.com Logo
Bombardier
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You hold a bachelor’s degree in Marketing, Business, Communications, or a related field
  • advanced degree preferred
  • You have 7–10+ years of experience in marketing, ideally in aviation, luxury goods, or high-end B2B industries
  • You have proven experience leading regional marketing strategies and campaigns, with a strong understanding and focus on the UHNWI audience
  • You have experience managing agencies and external partners in content creation and campaign execution
  • You are fluent in English and Mandarin Chinese (written and spoken)
  • additional APAC languages are a plus
  • You have strong strategic thinking with a deep understanding of the UHNWI audience in APAC & Greater China
  • You are proficient in social media platforms, including WeChat, and other digital marketing tools
  • You possess exceptional project management skills, with the ability to manage multiple stakeholders and initiatives across time zones
Job Responsibility
Job Responsibility
  • Develop and execute marketing strategies that support aircraft sales objectives, enhance brand visibility, and strengthen customer engagement
  • Partner with the regional Aircraft Sales Team to ensure access to the right marketing initiatives and experiences to engage UHNWI clients effectively
  • Provide regional insights and recommendations to optimize brand awareness, customer experience, and sales performance
  • Manage marketing budgets, monitor ROI, and provide regular reporting to leadership
  • Support major regional events organized by the event team, such as airshows, Formula 1 week, and other high-profile industry events, ensuring seamless delivery and alignment with global and regional objectives
  • Plan and independently execute regional marketing initiatives outlined in the strategy, including static displays, bespoke hospitality events, collaborations, and other customer focus initiatives targeting our audiences
  • Collaborate with internal teams, agencies, and vendors to manage logistics, content, experiences, and onsite event execution
  • Oversee the regional marketing agency in China to create and activate social media content, including WeChat and other relevant platforms, ensuring alignment with the regional marketing strategy
  • Ensure digital campaigns and content are consistent with brand objectives while tailored to regional needs and the UHNWI audience
  • Maintain close collaboration with the Marketing teams in Montreal to ensure strategic alignment and operational support
  • Fulltime
Read More
Arrow Right

Business Development and Marketing Manager

The Business Development and Marketing Manager will play a critical role in driv...
Location
Location
United Kingdom , Leeds
Salary
Salary:
Not provided
arrowglobal.net Logo
Arrow Global Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience and existing relationships in the consumer and commercial legal debt recovery sector
  • Proven experience in a Business Development and/or Marketing role within professional services or a regulated environment
  • Strong understanding of B2B relationship-led sales and marketing
  • Experience managing tenders, proposals, and client pitches
  • Demonstrable ability to support revenue growth and pipeline development
  • Excellent communication, influencing, and stakeholder management skills
  • Strong organisational skills with the ability to manage multiple priorities
  • Proficiency in MS Office, CRM systems (Microsoft Dynamics preferred), and Canva or similar tools
  • Exceptional attention to detail and commercial awareness
Job Responsibility
Job Responsibility
  • Develop and deliver a business development strategy aligned to the firm’s commercial objectives and sector focus
  • Identify, research, and qualify new business opportunities, target clients, and market segments
  • Support partners and senior stakeholders in converting opportunities into instructions through structured BD activity
  • Manage and develop a robust pipeline of prospects, tracking opportunities from initial engagement through to instruction
  • Coordinate cross-selling and upselling opportunities across service lines and existing clients
  • Work closely with the Client Relationship Team to support strategic client planning, retention, and relationship deepening
  • Assist in the preparation and delivery of client review meetings, including performance analysis, SLAs, and action tracking
  • Support the development of tailored client plans, marketing materials, and communications for key accounts
  • Manage client and tender portals, ensuring accurate, timely, and high-quality submissions
  • Lead and coordinate responses to tenders, RFPs, and new business proposals
What we offer
What we offer
  • Entrepreneurial, collaborative, and results-driven culture
  • Inclusive environment where diverse perspectives are valued
  • Flexible working approach supports wellbeing, engagement, and high performance
  • Sustainability, ethical conduct, and community engagement are central to our purpose
  • Fulltime
Read More
Arrow Right

Senior Regional Marketing Advisor

Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
bombardier.com Logo
Bombardier
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You hold a bachelor’s degree in Marketing, Business, Communications, or a related field
  • advanced degree preferred
  • You have 7–10+ years of experience in marketing, ideally in aviation, luxury goods, or high-end B2B industries
  • You have proven experience leading regional marketing strategies and campaigns, with a strong understanding and focus on the UHNWI audience
  • You have experience managing agencies and external partners in content creation and campaign execution
  • You are fluent in English and Mandarin Chinese (written and spoken)
  • additional APAC languages are a plus
  • You have strong strategic thinking with a deep understanding of the UHNWI audience in APAC & Greater China
  • You are proficient in social media platforms, including WeChat, and other digital marketing tools
  • You possess exceptional project management skills, with the ability to manage multiple stakeholders and initiatives across time zones
Job Responsibility
Job Responsibility
  • Develop and execute marketing strategies that support aircraft sales objectives, enhance brand visibility, and strengthen customer engagement
  • Partner with the regional Aircraft Sales Team to ensure access to the right marketing initiatives and experiences to engage UHNWI clients effectively
  • Provide regional insights and recommendations to optimize brand awareness, customer experience, and sales performance
  • Manage marketing budgets, monitor ROI, and provide regular reporting to leadership
  • Support major regional events organized by the event team, such as airshows, Formula 1 week, and other high-profile industry events, ensuring seamless delivery and alignment with global and regional objectives
  • Plan and independently execute regional marketing initiatives outlined in the strategy, including static displays, bespoke hospitality events, collaborations, and other customer focus initiatives targeting our audiences
  • Collaborate with internal teams, agencies, and vendors to manage logistics, content, experiences, and onsite event execution
  • Oversee the regional marketing agency in China to create and activate social media content, including WeChat and other relevant platforms, ensuring alignment with the regional marketing strategy
  • Ensure digital campaigns and content are consistent with brand objectives while tailored to regional needs and the UHNWI audience
  • Maintain close collaboration with the Marketing teams in Montreal to ensure strategic alignment and operational support
Read More
Arrow Right

Director of Public Relations and Marketing

Reporting to the Commercial Director, the Director of Public Relations and Marke...
Location
Location
Indonesia , Jakarta
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 5+ years’ experience in a senior PR, communications, or marketing leadership role within luxury hospitality, travel, tourism, or premium lifestyle brands
  • Proven ability to lead and inspire teams with an authentic, strategic, and collaborative leadership style
  • Strong storytelling, content creation, and brand management expertise
  • Excellent communication, negotiation, and stakeholder management skills
  • High level of creativity with a refined sense of aesthetics and attention to detail
  • Proficiency in social media platforms, digital marketing tools, analytics, and media monitoring systems
  • Tertiary qualifications in Communications, Journalism, Public Relations, or Marketing (highly regarded)
Job Responsibility
Job Responsibility
  • Lead, mentor, and manage the PR and Marketing team, fostering a culture of creativity, accountability, and excellence
  • Set clear objectives, conduct performance reviews, and support professional development across the team
  • Manage and collaborate with external agencies, creatives, influencers, and vendors to ensure consistent brand execution
  • Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel’s business objectives
  • Curate and manage the hotel’s premium digital brand image, ensuring consistency across all owned and earned channels
  • Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning
  • Source, support, and help secure key and marquee social events, leveraging the hotel’s brand, media reach, and partnerships to drive high-profile visibility and demand
  • Lead a creative content and storytelling strategy across the website, app, OTAs, social media, and other digital platforms to drive engagement and brand affinity
  • Oversee the hotel’s digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness
  • Manage brand imagery and visual assets, including photography, videography, print collateral, and publications, in line with luxury standards
What we offer
What we offer
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Complimentary Accommodation at other Four Seasons Hotels and Resorts
  • Complimentary Employee Meals
  • Fulltime
Read More
Arrow Right

Advisor, Product Marketing

The Product Marketing team is responsible for creating and executing marketing s...
Location
Location
Canada , Dorval
Salary
Salary:
Not provided
bombardier.com Logo
Bombardier
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • You hold a university degree in Marketing, Communication, Management, (or equivalent) or Aerospace Engineering in a recognized university
  • You have a minimum of five (5) years of experience in a marketing capacity or in a collaborative role with a marketing department or agency, aviation industry experience a plus
  • You work autonomously with expert time management and planning skills
  • You are comfortable working with a variety of stakeholders, including senior leadership and sales
  • You have good computer skills (Windows), including very strong skills in Excel and PowerPoint
  • You thrive in a fast-paced environment and can manage multiple projects at the same time
  • You have expert English written skills, copy writing experience a bonus
  • You have experience in creating, monitoring and posting social media content
  • You have experience working with creative agencies for advertising, video production, image retouching, collateral printing and production
  • You are a team player and are highly reliable
Job Responsibility
Job Responsibility
  • Develop and implement product marketing campaigns that will strengthen the Bombardier brand and improve market perception for our products and services
  • Manage campaigns to ensure execution to plan and budget. Ensure visibility to senior leadership within Marketing
  • Engage with pilot influencers and aviation enthusiasts to share Bombardier content with new audiences and build relationships with key communities within business aviation
  • Take the initiative to propose creative, out-of-the-box initiatives aligned with current marketing and social media trends to keep Bombardier marketing relevant and on the cutting edge
  • Support the strategic planning and budget for marketing initiatives and campaigns in collaboration with cross-functional focals within Marketing and Communications
  • Be willing to travel to industry and customer events when required, as well as locally to visit aircraft and perform competitive analysis
  • Develop specific marketing/promotional material for key stakeholders and/or events, such as banners, fact sheets, brochures, etc
  • Monitor competitor marketing and social media content and report back to the team on news and insights
  • Support in the revision process for marketing content in our internal and external communications
  • Lead the development and creation of direct customer communications in the form of electronic direct mail pieces for email and WhatsApp
What we offer
What we offer
  • Insurance plans (Dental, medical, life insurance, disability, and more)
  • Competitive base salary
  • Retirement savings plan
  • Employee Assistance Program
  • Tele Health Program
  • Fulltime
Read More
Arrow Right

Advisor, Social Media

We’re looking for a strategic and creative Advisor, social media to drive the ev...
Location
Location
Canada , Dorval
Salary
Salary:
Not provided
bombardier.com Logo
Bombardier
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing or a related field
  • Minimum of five (5) years of experience developing, implementing and leading content and web strategies in a large organization
  • Ability to interact effectively with a variety of external and internal contacts and team members
  • Strong stakeholder management skills
  • Can work autonomously
  • Expert in written and verbal communication in French and English
  • Highly organized and able to juggle multiple priorities in a fast-paced and stressful environment
  • Strong Project Management skills
  • Budget management & reporting skills
  • Solid leadership skills and an ability to work in an extended team across business functions/units
Job Responsibility
Job Responsibility
  • Participate in the strategic planning of the brand’s overall content plan
  • Act as a strategic content advisor to internal stakeholders
  • Responsible for planning, creating, and distributing high-quality content across our digital platforms
  • Participates in the development of strategy and the definition of a multi‑channel communication matrix
  • Has a deep understanding of all channels, including TikTok, to optimize the distribution and impact of brand content
  • Support the digital marketing team in developing the annual content plan
  • Write, edit, and manage content across a range of formats
  • Collaborate with stakeholders across departments
  • Maintain and evolve our tone of voice, content guidelines, and editorial standards
  • Manage the content calendar
What we offer
What we offer
  • Insurance plans (Dental, medical, life insurance, disability, and more)
  • Competitive base salary
  • Retirement savings plan
  • Employee Assistance Program
  • Tele Health Program
  • Fulltime
Read More
Arrow Right