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Marketing Activation Specialist

Brunswick

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Location:
United States , Stratford, CT

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Category:
-

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Contract Type:
Not provided

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Salary:

58700.00 - 92700.00 USD / Year
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Job Description:

As part of the talented marketing team, we are seeking a Regional Marketing Activation Specialist for our Corporate Northeast Clubs (Connecticut/Long Island and Rhode Island) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Connecticut, Rhode Island, and Long Island. As the local subject matter expert (SME), you will lead the activation of promotions, events, and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go-getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely ‘behind the screen’ on digital activations. No week will be the same.

Job Responsibility:

  • Promotion Activation & Content Creation: Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns
  • Local Marketing & Sales Support: Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team
  • Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts
  • Event Planning, Execution & Coordination: Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events)
  • Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution
  • Attendance at most events is required
  • Event Tracking & Performance: Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs
  • Provide insights and recommendations based on performance data
  • Stakeholder & Brand Communications: Prepare and present all activation-related communications to stakeholders, team members, and leadership
  • Develop playbooks to document processes for knowledge transfer and consistent success across regions
  • Lead regional team meetings and support strategic planning initiatives
  • Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager
  • Social Media Management: Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager
  • Email Campaigns: Support the creation and distribution of club and member communications, event invites, promotions, and newsletters
  • Marketing Collateral & Compliance: Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives
  • Invoice Management: Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget
  • Ad-hoc Marketing Support: Provide support for additional marketing initiatives and projects as needed
  • Propose innovative ideas to test and explore new opportunities for business growth

Requirements:

  • Bachelor’s degree in marketing or business, or relevant experience
  • 2-4 years of relevant marketing experience
  • Strong writing, storytelling, and editing capabilities
  • Strong communication and interpersonal skills
  • Customer-focused mindset
  • Ability to work cross-functionally
  • Experience coordinating events and multiple stakeholders
  • Requires schedule flexibility, including evenings and weekends throughout the year, with a strong focus during peak season to support activations and member engagements
  • Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment
  • Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude

Nice to have:

  • Growth mindset with a desire to grow within the organization
  • Experience bringing products to market for industry-leading brands and portfolio brands
  • Proven experience planning and executing events from concept to completion, including logistics, vendor coordination, and on-site management
  • Experience in both agency and corporate environments is a plus
  • Experience working in a matrix environment is a plus
What we offer:
  • medical
  • dental
  • vision
  • paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • well-being program
  • product purchase discounts
  • annual discretionary bonus

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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