Marketing Acquisitions Lead

• Set and drive the vision for the team
• Lead the development of overall acquisition strategy across priority channels in collaboration with x-functional business partners to advance acquisition strategy, targeting, delivery, process, and capabilities
• Drive to organizational prioritization of investments and resources to advance growth ambitions
• Manage the central acquisition function for the benefit of multiple partner portfolios, driving innovation and defining efficiencies to enable scale wherever possible
• Collaborate with business teams to support all marketing campaign deliverables required to drive sales and penetration
• Develop working model with acquisition teams in broader MFD Marketing team as needed
• Collaborate with the Marketing leadership team peers to identify and drive strategic initiatives within the Marketing organization
• Drive centralized planning and performance assessment for CRS acquisition program, incorporating insights from portfolio leads and x-functional partners
• Keep pulse on industry innovation and fresh solutions
• Lead complex operations and play a key role in driving the evolution of marketing capabilities
• Build winning demand gen and conversion programs for acquisition growth in out-of-store digital channels
• Influence and oversee program buildouts and marketing execution as needed
• Partner with analytics, risk, data, and modeling partners – and x-functional partners – to enhance performance and understand impact of all marketing touchpoints across acquisition channels
• Take accountability for program growth by aligning goals, meeting performance commitments, and staying aggressively on top of daily, weekly, monthly, and longer-term actions needed to meet the business’s acquisition plan
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
• Manage and inspire a high-performing team across multiple disciplines and objectives to deliver business results while setting and achieving stretch targets
• Coach and develop team members, providing proactive feedback and challenging opportunities for continued learning and growth.

• Data and technology-driven marketer with 15+ years of professional experience, including at least 10 in senior performance marketing/growth marketing acquisition role(s) with consumer credit products and 8-10 years of experience managing teams
• Digital/offline co-brand cards and retail marketing experiences are a plus
• Track record in driving acquisition programs at scale, with a focus on digital transformation
• Hands-on experience across all dimensions of digital marketing. This includes 1) Martech (Adobe Analytics, Adobe Target, Adobe Experience Manager, etc.), 2) Integration of digital pre-qualification/pre-screen tools, 3) Funnel optimization, testing, etc.
• Determined leader with experience building and launching acquisition capabilities from ideation to requirements to implementation
• Understanding of how/when to use data and ML techniques to optimize acquisition programs
• Ability to motivate others under pressure, lead a team through ambiguity, and glean buy-in for disruptive ideas
• Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
• Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
• Comfortable operating in a highly matrixed, complex environment.

Digital/offline co-brand cards and retail marketing experiences are a plus.

• Medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays
• discretionary and formulaic incentive and retention awards
• wellness programs.