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Associa is seeking a Marketing Account Director to manage a growing portfolio of rental property management clients within its RHOME Property Management division. This role sits on a fully integrated marketing team that drives growth through strategic planning, brand and creative execution, sales enablement, demand generation, communications, PR, content, and events to deliver cohesive, results-driven campaigns across all channels. The Marketing Account Director partners closely with the rental sales team to develop and execute integrated marketing programs that drive lead generation and support business growth. This includes campaign strategy and execution across email marketing, events, advertising, and sales collateral. In addition, this role collaborates with rental branch leaders to provide ongoing marketing support, including client communications and retention-focused initiatives. The ideal candidate is a strong account service professional who excels at managing multiple stakeholders, translating business goals into effective marketing solutions, and delivering high-quality work in a fast-paced environment.
Job Responsibility:
Manage a portfolio of rental property management clients within the RHOME division
Partner with rental sales teams to plan and execute lead generation campaigns
Develop and oversee marketing deliverables including email campaigns, events, advertising, and sales collateral
Serve as the primary marketing liaison for rental branch leaders
Support client communications and client retention initiatives
Coordinate cross-functional marketing resources to ensure timely and effective execution
Work closely with internal marketing team members to create and manage integrated marketing campaigns, events, and advertising programs for sales and branch clients
Collaborate with third-party vendors to execute on-time deliverables, including direct mail, print collateral, and promotional items
Develop and maintain strong relationships with internal clients and external vendors
Consult with operations leadership, sales professionals, and branch leaders on marketing strategies and plans
Manage projects from concept through completion, including coordination of content contributors, timelines and due dates, distribution lists, budgets, and adherence to brand standards and consistent messaging across channels
Requirements:
Exceptional verbal and written communication
Excellent time-management and organizational skills with an ability to meet deadlines
Solution-oriented approach and willing to problem solve with clients and team
Strong individual contributor with the ability to work both independently and collaborate with a team
Willingness to learn email automation & survey tools, project management systems, etc.
Ability to maintain a professional demeanor including high-pressure situations
Excellent work ethic, positive attitude and attention to detail
Proven track record with 5-10 years of ad agency or in-house marketing experience
Bachelor's degree in Marketing, Advertising, Business or other related field
Microsoft Office/0365: Word, Excel, PowerPoint, Outlook, Teams
Nice to have:
Knowledge of Asana, Slack &/or Aptly are a plus, but not required