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IKEA Logo IKEA · -

Market Specialist

China, Dalian · Job Posted May 04, 2026
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Job Description

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Job Responsibility

  • Implement a comprehensive store marketing plan aligned with country strategy, commercial priorities, and market insights, ensuring it supports the store's business goals and customer experience
  • Collaborate with store and customer teams to plan and execute activities that drive visitation, revisitation, and customer conversion, with a focus on IKEA Family initiatives and partnerships to increase household penetration and loyalty
  • Analyze customer feedback, IKEA Family data, and store performance to identify business opportunities within the PMA
  • Use insights to amplify IKEA’s local impact in collaboration with SO Marketing, ensuring cost-effective execution
  • Work closely with SO Marketing, Communications, and Customer Engagement teams to create local relevant content that enhances the in-store experience and supports long-term customer relationships
  • Proactively participate in SO marketing forums to address opportunities for scalable initiatives based on market insights
  • Undertake additional tasks and global/local projects to drive IKEA’s retail operations forward

Requirements

  • Very good understanding about statistics, research method and data analysis
  • Ability to think strategically and formulate research and distribution plan for the city and PMAs
  • Ability to lead vendors (research and distribution) in a high drive role
  • Ability to create and express communication insights which are clear, focused and easily usable
  • Hunger for knowledge and an interest in developing the IKEA Brand and business through people
  • Passionate about creativity and communication at large influencing people’s opinions and perceptions through communication
  • Understanding of retail business, with focus on the store, sales, and range knowledge
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