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Aquent is partnering with a leading global technology company to find a seasoned market research professional. This organization is at the forefront of digital commerce and technological advancement. Joining this team means contributing to a dynamic environment where your insights directly influence how products and services are presented to millions worldwide. You will be instrumental in shaping advertising strategies, ensuring that communication resonates deeply with consumers across diverse markets.
Job Responsibility:
Lead the design and execution of primary research studies, translating findings into actionable insights and strategic recommendations for various stakeholder teams
Develop interview guides and surveys, conduct interviews as needed, analyze complex data, and synthesize comprehensive findings
Apply sound research methodologies and strong business acumen to not only solve immediate challenges but also anticipate future market trends and opportunities
Design and implement scalable and agile mechanisms to enhance research solutions, tools, and processes across the organization
Cultivate and manage strong relationships with internal stakeholders and external agency partners, fostering collaboration and trust
Manage cross-category and cross-channel campaign ad tracking and pre-testing tools, continuously improving their effectiveness
Design and validate test modules to refine results over time, conducting thorough analysis and consulting with marketing and finance teams
Serve as a trusted research expert, guiding stakeholders to ask the right business questions and proactively identifying areas for enhanced advertising testing and tracking
Engage with the broader research community to integrate diverse insights into stakeholder decision-making
Requirements:
8+ years of professional non-internship marketing research experience
Experience in advertising research covering multiple countries
Proficiency in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables)
Experience in business-to-business (B2B) market research
Bachelor’s degree or advanced degree in business, marketing, statistics, or a related field
Exceptional analytical abilities and strong business acumen
Demonstrated ability to communicate complex data and insights clearly and concisely, both verbally and in writing, to non-research partners
Proven track record of earning trust by delivering accurate and relevant insights that drive results, with the conviction to challenge plans and assumptions when necessary
Ability to establish relationships with business partners across regions and proactively address emerging issues
A self-starter who is comfortable with ambiguity, possesses strong attention to detail, and can thrive in a fast-paced, ever-changing environment
Recognition that the true measure of success is based on the business impact of research findings
Nice to have:
Expertise in executing quantitative research methods (e.g., factor analysis, regression analysis) and mixed-method studies (e.g., segmentation)
Master’s degree or higher in business, marketing, statistics, or a related field
Familiarity with business intelligence tools and data modeling
Experience living and working in a foreign culture
Experience authoring research reports
Ability to work effectively within a diverse team and with a wide range of coworkers