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The ideal candidate will play a role in supporting our market research projects, translating customer research information into valuable insights that will shape company strategic action plan. This position is suitable for someone with a passion for market research and an interest in understanding China automotive industry and consumer landscape.
Job Responsibility
Deep dive into customer research on digital service and experience in automotive industry
Independently perform desktop research and data analysis on secondary research reports about automotive digital service and experience
Summarize the reports and information into market insights that will strengthen industry knowledge base and shape project design
Support in planning and execution of primary research compliance to methodologies
Support in the data analysis of primary research projects
Develop sample plan, questionnaires, and support stimuli development and review process
On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops
Support set-up, and quality management
Support in creating research reports timely and communicating key findings effectively with team members
Collect and analyze data into customer and market insights
Slide design and draft report with good story telling sequences
Support function team review
Requirements
3rd year or 4th year undergraduates or graduate students majoring in English, Automotive intelligence, Business, Statistics, or Sociology is preferred
Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint
Strong analytical and problem-solving skills. Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision
Ability to commit to a minimum of 6 months to ensure continuity and impact on long-term projects. 3+ days/week is required
Nice to have
Good knowledge about auto industry is preferred
Strong interest about automotive digital experience is preferred
A technical understanding of market research, both qualitative and quantitative methodologies is preferred