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BVK is looking for an experienced market research professional to lead and grow its Market Research group. The role is pivotal in shaping brand strategy, communications development and success measurement for our clients and the communications we develop for them.
Job Responsibility:
Designing, managing and executing quantitative and qualitative research among consumers, professionals and other audiences
Developing concise reports of primary and secondary research that focus on the strategic implications of key learning and verbally communicating that learning to clients and other agency departments
Present research findings to senior clients in a clear, compelling, and persuasive way
Translate complex data into engaging narratives tailored to different audiences
Introducing new, non-traditional approaches to conducting research and identifying and capturing suitable respondents and participants
Participating in developing responses to Requests for Proposals
Managing and developing other members of the Research group
Assuring the quality and accuracy of the output of the group
Identifying opportunities to reduce project costs and monitoring project costs to ensure research projects are profitable
Growing the group to meet project workload
Requirements:
Minimum of a bachelor’s degree
At least 10 years of market research experience that includes designing and executing quantitative, qualitative, B2C and B2B
Preferably experience working as a market researcher for an ad agency, otherwise working in the research department of a corporation
Moderating experience
Strong written and verbal communication and interpersonal skills
Working knowledge of one or more survey platforms such as Qualtrics or Decipher
A good understanding of statistical techniques (Z-Test, T-Test, cluster and factor analysis, conjoint/MaxDiff, regression, etc.)
Examples of the use of non-traditional research approaches and creative solutions to recruiting hard-to-find participants
A proactive curiosity towards the evolving role of AI in research
Proven ability to develop concise, strategic implication directed reports