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Market Research Analyst

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General Motors

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Location:
China , Shanghai

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Product, S&S, Features and Tech Research Analyst, GM China Customer Research

Job Responsibility:

  • Conduct primary research projects through cross-functional teamwork with Global / JV partners to provide customer research insights to future GM vehicles, software /digital services development process
  • Conduct quantitative/ qualitative research studies to support future vehicle, software and digital services development timing and decision milestone
  • Host cross functional team /leadership review and drive project timeline / deliverable
  • Lead research methodology design (including study flow, sample plan, questionnaire/mod guide, stimuli, and data modeling, as needed)
  • Initiate, Plan, execute tech/feature research studies to discover innovation and differentiation opportunities vis-à-vis software/digital experience of future vehicles, content optimization and WoW/USP scenes creation
  • Independently perform nuanced data analysis with statistics / AI tools
  • Collaborate with US Product research and conduct COTS studies
  • Interpret qualitative data into actionable insights and industry trend
  • English report writing in compliance to GM research standard
  • Research results communication in an organized and timely fashion
  • Lead China customer research project tracking, documentation in compliance to ILM requirements
  • Provide customer data and insights to support BU strategy discussion
  • Cross functional teamwork with PPRE, S&S, Design and Program teams
  • Conduct research projects in compliance to GM research methodology guidance and data security protocol

Requirements:

  • Excellent in English and Chinese language, both speaking and writing
  • Proficient in teamworking and communication skills, be able to driver projects through cross-functional collaboration
  • Self-starter, Result driven, be able to drive projects under tight timeline
  • Proficient in Microsoft Excel and PowerPoint
  • Familiar with AI tools, SPSS or Sawtooth software are preferred
  • Good knowledge about auto industry
  • Minimum 3 years’ experience in cross functional team work or data analytical roles
  • Familiar with vehicle development, software development process, NCBS, mTab is a plus
  • Bachelor or above degree in Business, Statistics, or Social Science is preferred

Nice to have:

  • Familiar with AI tools, SPSS or Sawtooth software
  • Familiar with vehicle development, software development process, NCBS, mTab

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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