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Product, S&S, Features and Tech Research Analyst, GM China Customer Research
Job Responsibility:
Conduct primary research projects through cross-functional teamwork with Global / JV partners to provide customer research insights to future GM vehicles, software /digital services development process
Conduct quantitative/ qualitative research studies to support future vehicle, software and digital services development timing and decision milestone
Host cross functional team /leadership review and drive project timeline / deliverable
Lead research methodology design (including study flow, sample plan, questionnaire/mod guide, stimuli, and data modeling, as needed)
Initiate, Plan, execute tech/feature research studies to discover innovation and differentiation opportunities vis-à-vis software/digital experience of future vehicles, content optimization and WoW/USP scenes creation
Independently perform nuanced data analysis with statistics / AI tools
Collaborate with US Product research and conduct COTS studies
Interpret qualitative data into actionable insights and industry trend
English report writing in compliance to GM research standard
Research results communication in an organized and timely fashion
Lead China customer research project tracking, documentation in compliance to ILM requirements
Provide customer data and insights to support BU strategy discussion
Cross functional teamwork with PPRE, S&S, Design and Program teams
Conduct research projects in compliance to GM research methodology guidance and data security protocol
Requirements:
Excellent in English and Chinese language, both speaking and writing
Proficient in teamworking and communication skills, be able to driver projects through cross-functional collaboration
Self-starter, Result driven, be able to drive projects under tight timeline
Proficient in Microsoft Excel and PowerPoint
Familiar with AI tools, SPSS or Sawtooth software are preferred
Good knowledge about auto industry
Minimum 3 years’ experience in cross functional team work or data analytical roles
Familiar with vehicle development, software development process, NCBS, mTab is a plus
Bachelor or above degree in Business, Statistics, or Social Science is preferred
Nice to have:
Familiar with AI tools, SPSS or Sawtooth software
Familiar with vehicle development, software development process, NCBS, mTab