Market Research Analyst Job at Taazaa Inc (Cincinnati)

Job Description

Taazaa LLC seeks a Market Research Analyst in Cincinnati, Ohio. Research market conditions in local, regional, and/or national areas, and gather information to determine potential sales of software and quality assurance services, including marketing campaign, which would entail gathering information on competitors, prices, sales, and methods of marketing and distribution; preparing reports of findings, illustrating data graphically and translating complex findings into written text; collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand; conducting research on consumer opinions and marketing strategies, collaborating with professionals; measuring and assessing customer satisfaction; devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, and arranging to obtain existing data; measuring the effectiveness of marketing, advertising, and communications programs and strategies; forecasting and tracking marketing and sales trends, analyzing collected data; and gathering data on competitors and analyzing their prices, sales, and methods of marketing and distribution.

Job Responsibility

Research market conditions in local, regional, and/or national areas, and gather information to determine potential sales of software and quality assurance services, including marketing campaign, which would entail gathering information on competitors, prices, sales, and methods of marketing and distribution
preparing reports of findings, illustrating data graphically and translating complex findings into written text
collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
conducting research on consumer opinions and marketing strategies, collaborating with professionals
measuring and assessing customer satisfaction
devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, and arranging to obtain existing data
measuring the effectiveness of marketing, advertising, and communications programs and strategies
forecasting and tracking marketing and sales trends, analyzing collected data
and gathering data on competitors and analyzing their prices, sales, and methods of marketing and distribution.

Requirements

Master’s Degree in Business Administration Marketing OR Business Communications OR related field
A foreign degree equivalent is acceptable
Academic program(s) must have included one course in/with each of the following areas: (1) Management Information Systems, including Database Systems, CRM (Customer Relationship Management) Tools, and foundational knowledge to execute and refine drip campaigns with HubSpot and Mailchimp platforms
(2) Marketing Research, including ANOVA (Analysis of Variance) and t-tests, regression analysis (linear and multiple regression), and cluster analysis for market segmentation
(3) Marketing for Managers, including 4Ps (product, price, place, & promotion) and 7Ps (product, price, place, promotion, people, process, & physical evidence) marketing mix frameworks, Porter’s Five Forces, and customer journey mapping
(4) Innovation Tools, including SIT (Systematic Inventive Thinking), A/B testing, and CTA (Call-to-Action) optimization
and (5) Consumer Insights, including churn analysis, customer lifetime value, and NPS (Net Promoter Score).

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