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The Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity. This role will report to the Regional Activation Manager, Central, and will be on the Agency Field Team.
Job Responsibility:
Coordinate the staffing and logistics of all in-market events
Serve as the primary point of contact for a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed
Perform quality control inspections to ensure that the execution meets the expectations of the client. Communicate quality control visits to Campari Field Marketing and local stakeholder team on a weekly basis
Provide feedback to improve execution standards and results for On- and Off-Premise events
Handle logistics of all promotions within assigned geographic area of responsibility
Recruit prospective Promotional Specialists at all attended promotions
Ensure that Promotional Specialists have the necessary training and materials prior to promotions
Manage promotional material inventory (POS) and warehousing
Assist in any brand, trade, special events or adhoc programs in market
Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed
Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the payroll procedure is followed, qualitative feedback is collected and shared with agency and client)
Support the RAM, Campari Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments
Recruit/Train Event Teams
Must have access to a network of talented staff
Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business
Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Manage Key Relationships
Confirm event activations with account management prior to execution
Liaise with local client sales teams and retail partners on a daily/weekly basis
Collaborate with third-party agencies when necessary
Maintain a positive and proactive relationship with the local sales teams as well as account management and staff
Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits
Financial Responsibility
Manage event budgets
Coordinate payment of all bar tabs or per event supplies directly with account partners or staff
Manage payroll process of all staff
Submit and review receipts in a timely manner to ensure they are compliant
Report on Event Activity
Maintain and update scheduling of events in the Event Management System
Review and approve event recaps within 48 hours of event to ensure data integrity
Report event and overall program feedback to RAM
Create post-program Market specific recaps for the client that identify and report on key performance indicators, event data, provides photos, etc.
Work with Promotional Specialist to attain high-quality event photos that capture the brand experience
Requirements:
High School Diploma or GED
2+ years prior experience in event management
Knowledge of wine and spirits industry is mandatory
Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
Effective training experience is preferred
Access to event staff personnel
Excellent communication, problem-solving, and collaboration skills
able to work cross-functionally with clients, field teams, and agency partners
Strong budget management skills
Ability to prioritize and juggle many tasks
Excellent presentation and organizational skills
Trade contacts are a plus
Skilled at managing client relationships
Self-starter, strategic thinker, and proactive problem solver
Experience with inventory management
Self-starter with an entrepreneurial spirit and strong leadership skills
Proficient in Microsoft Excel, Word, PowerPoint, Outlook
Reliable transportation a must
Comfortable lifting/transporting event kits/boxes
Houston area resident required. Strong familiarity with the Houston market
Ability to travel up to 50% of time
Nice to have:
Trade contacts are a plus
What we offer:
Comprehensive benefits including medical, vision, dental, and wellness programs
Generous PTO, including vacation, holidays, and wellness days
Professional growth opportunities in a dynamic, creative environment
A collaborative, inclusive workplace that values people as much as the work we create