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The Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity.
Job Responsibility:
Coordinate the staffing and logistics of all in-market events
Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed
Perform quality control inspections to ensure that the execution meets the expectations of the client
Provide feedback to improve execution standards and results for On- and Off-Premise events
Handle logistics of all promotions within assigned geographic area of responsibility
Recruit prospective Promotional Specialists at all attended promotions
Ensure that Promotional Specialists have the necessary training and materials prior to promotions
Manage promotional material inventory (POS) and warehousing
Assist in any brand, trade, special events or ad hoc programs in market
Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed
Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the payroll procedure is followed, qualitative feedback is collected and shared with client)
Support the RAM, Client Field Marketing Manager (FMM), and Territory FMM (TFMM) on sampling-related and ad hoc assignments
Act as an extension of the client team to maintain consistent branding, compliance, and execution excellence
Recruit/Train Event Teams
Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business
Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Manage Key Relationships
Confirm event activations with account management prior to execution
Liaise with local client sales teams and retail partners on a daily/weekly basis
Collaborate with third-party agencies, when necessary
Maintain a positive and proactive relationship with the local sales teams as well as account management and staff
Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits
Financial Responsibility
Manage event budgets
Coordinate payment of all bar tabs or per event supplies directly with account partners or staff
Manage the payroll process of all staff
Submit and review receipts in a timely manner to ensure they are compliant
Report on Event Activity
Maintain and update scheduling of events in the Event Management System
Review and approve event recaps within 48 hours of event to ensure data integrity
Report event and overall program feedback to RAM
Work with Promotional Specialist to attain high-quality event photos that capture the brand experience
Create post-program Market specific recaps for the client that identify and report on key performance indicators, event data, provides photos, etc.
Requirements:
High School Diploma or GED
2+ years prior experience in event management
Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
Access to event staff personnel
Excellent communication, problem-solving, and collaboration skills
able to work cross-functionally with clients, field teams, and agency partners
Strong budget management skills
Ability to prioritize and juggle many tasks
Excellent presentation and organizational skills
Effective training experience is preferred
Knowledge of wine and spirits industry is mandatory
Trade contacts are a plus
Skilled at managing client relationships
Self-starter, strategic thinker, and proactive problem solver
Experience with inventory management
Self-starter with an entrepreneurial spirit and strong leadership skills
Proficient in Microsoft Excel, Word, PowerPoint, Outlook
Must have a reliable vehicle, valid driver’s license, and current auto insurance
Comfortable lifting/transporting event kits/boxes
Chicagoland area resident required , but will have full IL coverage. Strong familiarity with the Chicago market
Ability to travel (in-state) up to 50 % of time
Nice to have:
Trade contacts are a plus
Effective training experience is preferred
What we offer:
Competitive pay
Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
A generous PTO policy including company holidays, vacation days, wellness days
Opportunities to learn and grow while making an impact
A group of people who value each other as much as the work we create