Market Manager, Michigan Job at SoHo Experiential (Detroit)

Job Description

The Market Manager, Michigan, is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity. The Market Manager, Michigan, reports to the Regional Activation Manager and will be a member of the Agency Field Team.

Job Responsibility

Coordinate the staffing and logistics of all in-market events
Serve as the primary point of contact to a team of Promotional Specialists, assisting with reporting and communication as needed
Perform quality control inspections to ensure that the execution meets the expectations of the client
Provide feedback to improve execution standards and results for On- and Off-Premise events
Handle logistics of all promotions within assigned geographic area of responsibility
Recruit prospective Promotional Specialists at all attended promotions
Ensure that Promotional Specialists have the necessary training and materials prior to promotions
Manage promotional material inventory (POS) and warehousing
Assist in any brand, trade, special events, or adhoc programs in market
Ensure all events and staff adhere to company, DISCUS and State mandated regulations including promotional staff licenses if needed
Management of post-event responsibilities (ensuring event recapping is done accurately and on time, promotional staff payroll is submitted weekly, verifying the invoicing procedure is followed, qualitative feedback is collected and shared with client)
Support the RAM, clients' Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments
Submit all promotions to Michigan Liquor Control Commission (MLCC)
Recruit/Train Event Teams
Must have access to a network of talented staff
Manage event staff pool to ensure the promotional staff base continually supports the needs of an ever-changing business
Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Ensure all promotional staff have the appropriate licensing required by the state
Ability to source staff in key markets across Michigan, including Detroit, Grand Rapids, and seasonal focus markets
Manage Key Relationships
Confirm event activations with account management prior to execution
Liaise with local client sales teams and retail partners on a daily/weekly basis
Collaborate with third-party agencies, when necessary
Maintain a positive and proactive relationship with the local sales teams as well as account management and staff
Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits
Financial Responsibility
Manage T&E and event budgets
Leverage T&E budget to enable market travel focused on sourcing, training, and supporting staff
Coordinate payment of all bar tabs or per-event supplies directly with account partners or staff
Manage payroll process of all staff
Submit and review receipts in a timely manner to ensure they are compliant
Report on Event Activity
Maintain and update scheduling of events in the Event Management System
Review and approve event recaps within 48 hours of event to ensure data integrity
Identify and report on key performance indicators
Report on event and overall program feedback
Work with Promotional Specialist to attain high-quality event photos that capture the brand experience

Requirements

High School Diploma or GED
2+ years prior experience in event management
Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
Access to event staff personnel
Strong budget management skills
Strong communication and on-site problem-solving skills
Ability to prioritize and juggle many tasks
Excellent presentation and organizational skills
Effective training experience is preferred
Knowledge of wine and spirits industry is a plus
Trade contacts are a plus
Experience with inventory management
Self-starter with an entrepreneurial spirit and strong leadership skills
Proficient in Microsoft Excel, Word, PowerPoint, Outlook
Reliable transportation a must
Comfortable lifting/transporting event kits/boxes
Detroit metro area resident preferred, but will have full MI coverage
Ability to travel (in-state) up to 70% of the time

Nice to have

Knowledge of wine and spirits industry is a plus
Trade contacts are a plus

What we offer

Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs
A generous PTO policy including company holidays, vacation days, wellness days
Opportunities to learn and grow while making an impact
A group of people who value each other as much as the work we create

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Market Manager, Michigan

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