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Market Insights Manager

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Coca-Cola HBC

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Location:
Hungary , Dunaharaszti

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

We are looking for a Market Insights Manager who will play a pivotal role in enabling data‑driven commercial decision‑making. This position transforms macro‑economic, market, shopper, customer, and competitive data into actionable insights that guide strategy and drive growth. As a key strategic partner to Commercial, Trade Marketing, Revenue Growth, Customer Value Growth Management, and Senior Leadership teams, you will translate complex data into clear, impactful recommendations that shape our portfolio and strengthen our market position.

Job Responsibility:

  • Deliver monthly market overviews for Commercial leadership, covering brand, category, and channel dynamics
  • Support Annual Business Planning (ABP) and Long‑Range Planning (LRP) by preparing insight-led presentations
  • Identify growth drivers, risks across cathegories
  • Analyze category performance using multiple data sources (e.g., NielsenIQ, YouGov and other sell-out datasets)
  • Prepare and present business reviews and in-depth category analyses
  • Lead ad-hoc shopper research studies in cooperation with agencies to understand motivations, usage occasions, need states, and potential barriers based on briefs from Portfolio, Channel Management, and ComEx teams
  • Represent Market Insights in key customer meetings
  • Support Trade Marketing teams through analytical capability development
  • Manage relationships with external data providers and research partners, including contract negotiations
  • Own and manage the Market Insights budget

Requirements:

  • University degree, ideally in Marketing, Business, Economics, Statistics, Analytics, or a related field
  • 3–5 years of experience in FMCG insights, market research, analytics, or category development
  • Excellent written and spoken English
  • Strategic Thinking: Ability to interpret market trends and translate insights into strategy
  • Analytical Excellence: Strong data interpretation and evidence-based decision-making
  • Business Acumen: Deep understanding of FMCG industry dynamics, category trends, competitive landscape, shopper decision trees, and channel roles
  • Data Fluency: Proficiency in key FMCG data sources (e.g., NielsenIQ, YouGov, Focus Online, RetailZoom, DAS) and experience with Power BI
  • Curiosity & Proactivity: Strong problem-solving mindset and drive for continuous improvement
  • Influencing Skills: Ability to guide cross-functional teams and senior stakeholders
  • Prioritization: Ability to manage workload in a fast-paced environment
  • Learning Agility: Openness to feedback and continuous personal development
  • Customer Centricity & Collaboration: Commitment to stakeholder needs and customer-led decision-making
  • People Leadership: Ability to foster an inclusive growth culture and support talent development
  • High Integrity: Alignment with Coca-Cola Hellenic’s core values and policies
What we offer:
  • Additional days off
  • Bonus incentives
  • Medical Insurance
  • Work with iconic brands

Additional Information:

Job Posted:
April 11, 2026

Work Type:
Hybrid work
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