Market Insight & Demand Manager Job at Vodafone

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...

Location

United States , Columbia

Salary:

Not provided

Paytient

Expiration Date

Until further notice

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
Strong and innate analytical mindset, challenging and using insights drive better results
Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Job Responsibility

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance

What we offer

Medical, dental and vision insurance
$4,300 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
5 weeks of annual PTO
401k plan access with a 4% employer match
Up to 16 weeks of fully-paid parental leave
Stock options in Paytient

Demand Marketing Manager

We're looking for a results-driven Event Marketing Manager to help design client...

Location

United States , San Francisco

Salary:

146000.00 - 172000.00 USD / Year

Checkr

Expiration Date

Until further notice

Requirements

Proven track record of success owning client events and conference management end to end
Proven track record of pipeline targets and meeting lead/opportunity goals
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
Familiarity with CRM systems like Salesforce
Experience with managing event budgets and vendor relationships and negotiations
Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency
Strong analytical mindset
Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)

Job Responsibility

Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey
Responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns
Support and optimize marketing plan including market research, analyzing customer behavior, identifying target segments
Plan, promote, and execute webinars and events (in-person and virtual)
Plan and execute strategic field marketing programs including Regional VIP events, executive dinners, roadshows
Collaborate with strategic partners to co-market joint solutions
Collaborate with RevOps to track campaign performance across the funnel
Analyze campaign outcomes and present results clearly
Work with content marketing and sales teams to develop and promote marketing materials
Prepare and present recommendations from experimental data to executive level

What we offer

Learning and development allowance
Competitive cash and equity compensation
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
Home office stipend
Lunch four times a week
Commuter stipend
Snacks and beverages

Fulltime

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...

Location

United States , San Mateo

Salary:

135000.00 - 180000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing
Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
Must be willing and able to work onsite five days per week

Job Responsibility

Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily

Fulltime

Demand Generation Marketing Manager

We are in search of a proficient Demand Generation Marketing Manager to become a...

Location

United States , Holmdel

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in the Construction/Contractor industry
Proficient in Content Management System (CMS)
Familiarity with Customer Relationship Management (CRM) software
Knowledgeable in Facebook Insights for targeted marketing strategies
Experience with Google AdWords for effective online advertising
Proficiency in Google Analytics for monitoring and evaluating web traffic
Demonstrated experience in AB Testing for optimizing marketing campaigns
Proven experience in creating and managing Advertisements
Strong skills in Analytics for data-driven decision making
Blogging experience for content creation and brand promotion

Job Responsibility

Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy
Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly
Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels
Refine our CRM strategy to enhance customer relationship management and drive customer retention
Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation
Oversee the creation and placement of advertisements to increase brand visibility and demand
Utilize analytics tools to monitor and report on the performance of our marketing campaigns
Manage blogging activities to drive brand awareness and generate demand
Ensure all marketing activities align with the goal of enhancing brand awareness

What we offer

Access to top jobs
competitive compensation
free online training
medical insurance
vision insurance
dental insurance
life and disability insurance
401(k) plan

Demand Gen Marketing Manager

Location

United States , Pleasanton

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

2+ years of B2B Marketing experience
Solid understanding of B2B marketing principles, including the dynamics of buying committees and decision-making processes
Demonstrated success in planning and managing integrated marketing campaigns with measurable results
Strong analytical mindset, with experience leveraging data tools (e.g., Salesforce) to inform decision-making
Knowledge of industry-leading agencies, vendors, or partners to enhance marketing efforts
Exceptional communication and interpersonal skills to foster collaboration across teams.

Job Responsibility

Serve as the primary marketing partner for the Sales team, ensuring campaigns are aligned with sales priorities and business objectives
Lead the development and execution of integrated marketing campaigns, from idea inception through to optimization and reporting
Collaborate with cross-functional teams—including demand generation, brand awareness, events, communications, and creative services—to deliver cohesive marketing strategies
Use data-driven insights and analytics to evaluate campaign effectiveness, report on ROI, and optimize strategies for better performance
Plan and execute both digital and in-person events to connect with target audiences, showcase thought leadership, and promote solutions
Ensure timely delivery of all campaigns while adhering to budgetary goals
Oversee procurement processes, manage vendor relationships, and handle purchase orders.

What we offer

medical, vision, dental, and life and disability insurance
eligibility to enroll in 401(k) plan
access to top jobs
competitive compensation
free online training

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Insights & Analytics Area Manager Growth & Marketing

You will lead the Growth & Marketing Insights & Analytics department, develop an...

Location

Sweden , Malmö

Salary:

Not provided

IKEA

Expiration Date

Until further notice

Requirements

Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
Hands-on experience of programming languages, statistical methods and modern data platforms and systems
Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
Experienced in change management, project management and managing complex stakeholder environments
Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

Job Responsibility

Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

Fulltime

Growth Marketing Manager

We are searching for an agile and motivated Growth Marketing Manager to join and...

Location

United States , Boston

Salary:

90000.00 - 100000.00 USD / Year

Radancy

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
3-5 years of experience in campaign management, demand generation, ABM, or digital marketing with a focus on new logo acquisition
Proven track record of developing and executing successful campaigns that drive revenue
Strong analytical skills with the ability to interpret data and provide actionable insights
Experience with marketing automation platforms and CRM systems (Salesforce) for campaign execution and tracking
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
Strong communication and collaboration skills, with experience working cross-functionally

Job Responsibility

Develop and execute comprehensive demand generation and/or account based marketing (ABM) campaigns that align with opportunity creation, sales velocity, win rate, and other revenue targets
Collaborate with cross-functional teams, including Sales, SDR, Product Marketing, and Creative to ensure the campaigns align with latest offerings, messaging, and strategy
Ideate and refine campaign segmentation methodologies using available CRM and revenue data to support
Manage end-to-end campaign execution across channels, including but limited to email, events, media (organic and paid), webinars, and content marketing
Act as marketing playmaker across internal teams to ensure timely delivery of assets
assist in creation of project management flows and timelines as needed
Monitor and analyze campaign performance, providing regular reports and insights to key stakeholders
Utilize data-driven insights to optimize campaigns for higher conversion rates and increased new logo revenue
Conduct A/B testing and experimentation to improve the effectiveness of upsell offers and messaging
Utilize marketing automation platforms, CRM (Salesforce), and data/analytics tools to bring programs to market and dynamically report on efficacy

What we offer

Comprehensive medical coverage, with dental, vision and life insurance
Competitive 401(k) plan with employer matching
Unlimited flexible time off (FTO)
World-class training that keeps you at the forefront of innovation

Market Insight & Demand Manager

Vodafone

Location:
Hungary

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 22, 2026

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