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This position works closely with Area Director of Revenue Strategy, General Managers and shared service revenue team to ensure proper strategies are in place to optimize total hotel revenue, including pricing strategy, mix management, inventory management stragies and business evaluation approaches that drive profitable revenue and RevPar Index. Act as the discipline expert to cluster and hotel leadership. Provide insight and context to revenue leaders, and help them meet their goals. Be a sounding-board for revenue management ideas and issues. Oversees total hotel(s) revenue management activities and managers within area of purview. Responsible for balancing the financial objectives of different lodging products to maximize total revenues and profit associated with guest rooms and catering space. Position is accountable for pricing, positioning and inventory of all hotel(s) within area of purview. Oversees all processes associated with demand, pricing, revenue, inventory for long range forecasting and opportunity analysis. Develops and recommends sales strategy for pricing of the transient, wholesale and group segments. Identifies new revenue opportunities and effectively communicates sales strategy and pricing of all key stakeholders. Acts as primary contact and maintains productive relationships with all stakeholders including hotel General Managers, sales leaders, franchisees and owners.
Job Responsibility:
Works closely with Area Director of Revenue Strategy, General Managers and shared service revenue team to ensure proper strategies are in place to optimize total hotel revenue
Act as the discipline expert to cluster and hotel leadership
Provide insight and context to revenue leaders, and help them meet their goals
Be a sounding-board for revenue management ideas and issues
Oversees total hotel(s) revenue management activities and managers within area of purview
Responsible for balancing the financial objectives of different lodging products to maximize total revenues and profit associated with guest rooms and catering space
Accountable for pricing, positioning and inventory of all hotel(s) within area of purview
Oversees all processes associated with demand, pricing, revenue, inventory for long range forecasting and opportunity analysis
Develops and recommends sales strategy for pricing of the transient, wholesale and group segments
Identifies new revenue opportunities and effectively communicates sales strategy and pricing of all key stakeholders
Acts as primary contact and maintains productive relationships with all stakeholders including hotel General Managers, sales leaders, franchisees and owners
Provides market strategy expertise and leadership to general managers, property leadership teams and sales leaders
Determines sales strategies and communicates to sales leadership, marketing communications teams and property leadership
Uses reservations systems and demand forecasting systems to determine, implement and control selling strategies
Establishes and maintains effective and rational pricing strategies for rooms and function space
Develops and executes the hotel(s) strategic plan(s)
Oversees the annual pricing process for transient, group and catering rooms, function space and audio-visual
Provides critical input to stakeholders for development of property and overall market sales strategy
Ensures hotel strategies conform to brand philosophies and initiatives
Utilizes interpersonal and communication skills to lead, influence, and encourage others
advocates sound financial/business decision making
demonstrates honesty/integrity
leads by example
Understands and meets the needs of key stakeholders (owners, corporate, guests, etc.)
Achieves and exceeds goals including performance goals, budget goals, team goals, etc
Thinks creatively and practically to develop, execute and implement new business plans
Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions
Develops specific goals and plans to prioritize, organize, and accomplish your work
Analyzes competitive sets, price positioning, seasonality, mix and displacement on a continuous basis
Conducts sales strategy analysis and refines as appropriate to increase market share for all properties
Assists hotels with pricing and provides input on business evaluation recommendations
Analyzes month end and other available systems data to identify trends, future need periods and obstacles to achieving goals
Creates long range forecast for rooms and catering by segment and updates forecast every month
Maintains accurate reservation system information
Lead account diagnostics process and validates conclusions
Prepares revenue and profit opportunity analysis
Manages all revenue, profit and demand data associated with rooms and function space
Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts
Uses computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information
Analyzes information and evaluates results to choose the best solution and solve problems
Translates or explains what information means and how it can be used
Ensures regular on-going communication is happening in all areas of responsibility to create awareness of business objectives and communicate expectations, recognize performance and produce desired business results
Proactively develops open, constructive and colloborative working relationships with others, and maintains them over time
Provides targeted and timely communication of results, achievements and challenges to the stakeholders
Interviews and hires associates with the appropriate skills to meet the business needs
Ensures associates receive the appropriate new hire training to successfully perform their job
Uses all available on the job training tools for employees
Communicates performance expectations in accordance with job descriptions for each position and monitors progress
Requirements:
2-year degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major
7 years experiences in the revenue management, sales and marketing, or related professional area
4-year bachelor's degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major
5 years experiences in the revenue management, sales and marketing, or related professional area
Knowledge of revenue management concepts, processes and strategies such as average daily rate, revenue per available room, sales cycles and trends, account management, pricing and inventory management
Skill in using a Yield Management system and interpreting pricing and inventory reports
Skill in collecting information from a variety of sources relating to market data, historical cycles, travel and tourism trends, and real estate market dynamics
The ability to manage rooms and function space restrictions and thresholds using systems or manually in order to maximize revenue/profit across all segments
The willingness to learn and ability to use computer systems and software packages to input, access, modify, store, or output information or to execute programs and analyses
Knowledge of economic principles and practices, P&L statements, operating budgets, forecasting and scheduling, and the reporting of financial data
Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics
Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.)
Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues
Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences
Demonstrates understanding of written sentences and paragraphs in work-related documents
Communicates effectively in writing as appropriate for the needs of the audience