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Wind River seeks an outstanding Market Development Specialist to join our new elite AI and Incubation team. This is a pivotal role and demands a rare blend of strategic/business insight, technical knowledge, exceptional communication and negotiation skills. The ideal candidate will drive the adoption of EDGE AI in multiple business verticals, identify/create commercial value to Wind River, and help build this business from the ground up. You will report directly to the Vice President of AI and Incubation and work closely with the rest of the Product Management team in building this business. You will be supported by technical sales, eco-system partnerships, and dedicated product engineering. Travel will be required.
Job Responsibility:
Identify and assess new business opportunities, emerging markets, and strategic partnerships within multiple verticals for the adoption of our EDGE AI portfolio
Develop, maintain and implement strategies to drive market growth, including identifying key customer needs and aligning company EDGE AI solutions with those needs
Build and maintain strong relationships with clients and industry partners
Conduct market research and competitive analysis to identify trends, risks, and opportunities in the EDGE AI domain
Engage in networking, attend industry events, and represent the company at conferences and trade shows to build brand awareness and generate new leads
Develop and present business development and capture plans and recommendations to senior leadership, aligning strategies with the company's goals
Lead capture efforts for strategic opportunities, guiding the team through the full lifecycle of the pursuit process, including qualification, proposal development, pricing strategy, and risk management
Work closely with proposal teams to create comprehensive, compelling, and compliant proposals that align with client requirements and showcase the company's value proposition
Coordinate and communicate with internal departments (e.g., product, legal, contracts, finance) to ensure timely and accurate capture execution
Manage proposal timelines, resources, and deliverables, ensuring alignment with the opportunity’s schedule and submission requirements
Conduct win/loss analyses for capture activities to refine strategies and improve future pursuits
Work with product development teams to tailor solutions based on customer feedback and market analysis
Requirements:
Minimum of 12 years of experience in business development, capture management, or sales within a high-tech software environment
Bachelor’s degree in business administration, engineering, or a related field
Ability to identify and assess new business opportunities, manage strategic partnerships, and develop client-focused solutions
Strong communication, negotiation, and interpersonal skills with the ability to influence decision-makers and build relationships across all levels
Proven track record of leading and managing complex capture efforts for commercial contracts
Experience developing and executing market strategies to support long-term business growth
Demonstrated experience managing cross-functional teams and engaging with senior leadership in strategic decision-making
Ability to think strategically and develop actionable plans that align with business objectives
Strong problem-solving and analytical skills, particularly in evaluating business opportunities and risks
Excellent organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously
US Citizen
Nice to have:
PREFERRED Experience: strategic business development or capture management in key areas such as AI, EDGE AI, embedded software or cloud software
MBA or equivalent advanced degree preferred
Experience in embedded systems and cloud software consisting of real time operating systems (RTOS), industry-specific software (linux), simulation technology, development tools and middleware is a plus