Market Development Manager Job at Energy Systems (Austin)

Market Development Manager

Energy Systems

Location:
United States , Austin ▼
San Antonio
Lubbock
Dallas

Category:
Sales

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Market Development Manager (MDM) is responsible for building foundational market presence for Generac Solar & Battery Solutions within regional installer networks. This role actively prospects new business opportunities and onboards installers to sell and install Generac Clean Energy products, including PWRmicro, PWRcell 2, and other Generac ecosystem components. The position focuses on pipeline development, relationship building, and territory growth, while staying current on solar industry trends and opportunities

Job Responsibility:

Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools
Conduct initial outreach calls, emails, and discovery conversations with potential installer partners
Execute structured prospecting campaigns and follow-up sequences
Schedule and coordinate product demonstrations and technical presentations with prospects
Research prospect companies and key decision makers to personalize outreach efforts
Maintain accurate prospect data, activity tracking, and opportunity progression in CRM system
Support existing small installer relationships with basic account management activities
Coordinate with distribution partners for product availability, pricing, and delivery logistics
Facilitate connections between new partners and technical support resources
Participate in local trade shows, networking events, and industry meetups
Assist senior MDMs with larger account activities and complex sales situations
Provide basic product information and competitive positioning to prospects
Complete required solar industry training programs and product certifications
Study competitive landscape, product positioning, and market dynamics
Attend product training sessions, technical webinars, and sales methodology courses
Shadow experienced Market Development Managers on sales calls and account meetings
Participate in territory planning sessions and quarterly business reviews
Contribute to team knowledge sharing and best practice discussions

Requirements:

Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience
1+ years of experience in sales, marketing, customer service, or solar industry exposure
Strong verbal and written communication skills with customer service orientation
Basic proficiency with CRM systems and Microsoft Office Suite
Willingness to travel 20-40% within assigned territory
Valid driver's license and reliable transportation
Ability to learn technical concepts and explain them to varied audiences

Nice to have:

Solar industry familiarity or demonstrated interest in renewable energy
Previous B2B sales, business development, or account management experience
Technical aptitude for understanding power electronics and electrical systems
Experience with prospecting tools, lead generation, or sales automation platforms
Bilingual capabilities (Spanish preferred in certain territories)
Customer-focused mindset with relationship-building capabilities
Goal-oriented with ability to work independently and manage time effectively
Adaptability and willingness to learn in a fast-paced, evolving industry
Basic understanding of business-to-business sales processes
Problem-solving skills and attention to detail
Professional presentation and interpersonal skills

Additional Information:

Job Posted:
February 20, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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