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The Market Development Manager is responsible for driving sales performance by managing sales, retail execution, operations and key relationships at Wholesaler(s) in an assigned geographic area for Constellation Brands Beer Division. The incumbent partners with an area General Manager to set priorities and execute the business plan for a high priority sales territory.
Job Responsibility:
Manage and direct a group of Wholesalers including execution of Constellation's Retail Vision, and Wholesaler Standards and Practices
Direct and implement training and development initiatives for Wholesalers under management
Supervise and monitor the allocation and use of all point-of-sale materials in accordance with budgeting and account/market objectives
Provides support and follow through for the National and key Regional On-Premise accounts (e.g. program execution including closing mandated distribution gaps)
Develop plans and goals for all National Sales Priorities including volume, distribution and seasonal applications for each Wholesaler
Conduct annual planning meetings with Wholesalers to develop yearly Constellation goals for Volume, Distribution and Investment
Identify market specific business development opportunities to grow Constellation share
In partnership with the area General Manager (GM)/ Regional Develop Manager (RDM) complete ABP/Trimester planning meetings at key Wholesalers that activate all National Sales Priorities including volume, distribution and CTF (Constellation Tactical Fund)
Develop Bimester plans in partnership with the area GM/RDM
Develop mutually agreed upon volume and distribution goals for Wholesalers under management
Determine programming, CTF and Wholesaler Tactical expenditure levels
Identify market pricing opportunities and make recommendations including objectives for any change proposed
Notify and gain commitment from Wholesalers once price changes have been approved
Ensure target PTR/PTC's are executed
Evaluate new product market-level pricing and determine go-forward approach
Develop CTF investment strategy at the Wholesaler Level by Sales Priority for the upcoming year
Develop CTF Annual Business Plan for GM/RDM review
Communicate Business Plan to Wholesaler under management
Monitor budget compliance and communicates regularly with Wholesalers
In conjunction with Key Account, National Account and Wholesalers execute new product roll out plans
Identify Wholesaler performance gaps to plan and recommend corrective actions
Develop the tactics and resource plan for initiatives to ensure effective execution and communicate plan of action to all stakeholders
For volume initiatives that already been launched, develop corrective actions where gaps exist and/or identify opportunities for improvement
For volume initiative options under consideration, analyze, prioritize and make recommendations for GM consideration
Gain commitment from the Wholesaler network to support the plan for each new initiative and ensure their cooperation throughout the timeframe for execution
Work with Wholesalers to prioritize supply chain issues related to code date/aging inventory problems and make recommendations to GM on most appropriate course of action
Complete other duties as assigned
Requirements:
A Bachelor's degree or equivalent job experience in the CPG business
Minimum of 3 years of consumer product sales and sales management experience
Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook
Ability to utilize Business Information reporting tools such as Compass and sales reporting tools such as Retail Vision
Ability to travel a minimum of 30% of his/her working time, including ability to drive up to 5 hrs
Must be able to stand, walk, sit
Must be able to move up to 55 lbs
Use hands to handle or feel
reach with hands and arms
Climb or balance stairs/ladders
Stoop, kneel, crouch or crawl
talk and hear
Must have close vision, distant vision, and ability to adjust focus, peripheral vision
Must be able to stand for extended periods of time
Must have a valid driver's license, be able to drive a car and travel via plane/train as needed
Must be at least 21 years of age
Nice to have:
Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
Proven track record in building effective relationships with customers and internal associates
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
Strong oral, written and interpersonal communication skills
Demonstrated ability to achieve performance goals with minimum direction and supervision
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