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The Senior Market Development Manager will serve as a lead for patient access and market development programs for Interventional Urology (IU). This position is responsible for the strategic direction, creation and flawless implementation of market development strategies and tactics to accelerate growth for the IU product portfolios. This includes development of programs and initiatives that educate patients and health care practitioners on the therapies in Interventional Urology.
Job Responsibility:
Ownership and management of patient-facing content for educational and awareness initiatives
Develop market development strategy and innovative programs to remove barriers to treatment and expand patient awareness
Utilize market research and VOC to understand the patient decision making process and journey
Collaborate with other marketers to ensure messaging alignment, share data and campaign results
Coordinates with internal partners and external vendors to execute conversion programs
Identify high-growth opportunities and prioritize opportunities/programs to optimize impact
Works with appropriate functional areas to establish performance metrics for patient and health care practitioner programs
Demonstrates strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers
Leverages field experience with healthcare providers and the sales team to provide feedback for continuous program improvement
Coloplast employees are required to conduct business to the highest ethical and professional standards
Other duties as assigned
Requirements:
BA/BS required with business or marketing emphasis
10+ years relevant experience related to consumer marketing
Strong market development background with excellent presentation skills and a professional image
Demonstrates both creative and critical thinking skills
Strong organization and project management skills
Excellent influence management skills
Ability to travel up to 30%
Exceptional verbal and written communication skills
Excellent interpersonal skills for interacting with external customers, vendors, and field sales staff
Ability to lead with ethical integrity and consistently align with Coloplast’s Mission, Vision, and Values
Nice to have:
MBA preferred
Medical device and/or Healthcare experience preferred
Prior experience in medical devices and urology is highly desirable
Passionate team player with strong self-awareness
Open-minded and adaptable to change with a global perspective
Willingness to learn and embrace cultural differences in a global organization
What we offer:
Comprehensive medical, dental, and vision insurance plans
Access to company sponsored wellness programs and mental health resources
Paid leave of absence for qualifying events
Generous paid parental leave for both birthing and non-birthing parents
Competitive 401(k) plan with company match that vest immediately
Financial planning services
Corporate discount programs for goods and services
Generous paid time off
Flexible work hours
Flexible work arrangement options
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
Recognition programs to celebrate achievements and contributions
A supportive work environment
Participate in team-building activities, volunteer opportunities, and company-sponsored events