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Coloplast Logo Coloplast · -

Market Development Manager

United States, Minneapolis 116000.00 - 175000.00 USD / Year · Job Posted February 21, 2026
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Job Description

The Senior Market Development Manager will serve as a lead for patient access and market development programs for Interventional Urology (IU). This position is responsible for the strategic direction, creation and flawless implementation of market development strategies and tactics to accelerate growth for the IU product portfolios. This includes development of programs and initiatives that educate patients and health care practitioners on the therapies in Interventional Urology.

Job Responsibility

  • Ownership and management of patient-facing content for educational and awareness initiatives
  • Develop market development strategy and innovative programs to remove barriers to treatment and expand patient awareness
  • Utilize market research and VOC to understand the patient decision making process and journey
  • Collaborate with other marketers to ensure messaging alignment, share data and campaign results
  • Coordinates with internal partners and external vendors to execute conversion programs
  • Identify high-growth opportunities and prioritize opportunities/programs to optimize impact
  • Works with appropriate functional areas to establish performance metrics for patient and health care practitioner programs
  • Demonstrates strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers
  • Leverages field experience with healthcare providers and the sales team to provide feedback for continuous program improvement
  • Coloplast employees are required to conduct business to the highest ethical and professional standards
  • Other duties as assigned

Requirements

  • BA/BS required with business or marketing emphasis
  • 10+ years relevant experience related to consumer marketing
  • Strong market development background with excellent presentation skills and a professional image
  • Demonstrates both creative and critical thinking skills
  • Strong organization and project management skills
  • Excellent influence management skills
  • Ability to travel up to 30%
  • Exceptional verbal and written communication skills
  • Excellent interpersonal skills for interacting with external customers, vendors, and field sales staff
  • Ability to lead with ethical integrity and consistently align with Coloplast’s Mission, Vision, and Values

Nice to have

  • MBA preferred
  • Medical device and/or Healthcare experience preferred
  • Prior experience in medical devices and urology is highly desirable
  • Passionate team player with strong self-awareness
  • Open-minded and adaptable to change with a global perspective
  • Willingness to learn and embrace cultural differences in a global organization

What we offer

  • Comprehensive medical, dental, and vision insurance plans
  • Access to company sponsored wellness programs and mental health resources
  • Paid leave of absence for qualifying events
  • Generous paid parental leave for both birthing and non-birthing parents
  • Competitive 401(k) plan with company match that vest immediately
  • Financial planning services
  • Corporate discount programs for goods and services
  • Generous paid time off
  • Flexible work hours
  • Flexible work arrangement options
  • Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
  • Recognition programs to celebrate achievements and contributions
  • A supportive work environment
  • Participate in team-building activities, volunteer opportunities, and company-sponsored events
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